NEW YORK, NY--(Marketwire - Dec 9, 2011) - Augme Technologies, Inc. (OTCBB: [ AUGT ]), ("Augme^®") ("the Company") a technology and services leader in interactive media marketing that offers the only patented and innovative end-to-end mobile marketing platform, today announced that international investor Jeff Jaffrey has joined the Company's Advisory Board.

Mr. Jaffrey is a partner of Veritas Investments. He launched the Veritas I fund in 2008 and is currently invested in nine businesses, ranging from forestry to the medical device industries. He has participated in multiple transactions with some of the world's largest pharmaceutical companies and has also been instrumental in helping large biotech firms to develop effective distribution platforms in the Middle East.

Mr. Jaffrey's has long-standing relationships with high-net-worth individuals, key business and political leaders, institutions and sovereign funds. His expertise lies in utilizing his contact base to assist companies in the identification of revenue opportunities, entry into new markets, the selection of strategic partners and/or the acquisition of new licenses/contracts.

Mr. Jaffrey began his career in 2004 at Barclays Private Bank in Geneva, Switzerland. From 2006 until 2010, he held management positions at two Geneva-based private equity firms. He and a consortium of families, private individuals, banks and hedge funds, have invested significant dollars on a global basis. From 2006 until 2008, Mr. Jaffrey was also a founding partner of Tactica Switzerland, a private fund managed by the Internal Strategies Group within Goldman Sachs.

"Augme is strategically positioned at the forefront of mobile marketing innovation and execution," Mr. Jaffrey said. "I am pleased to be able to lend my expertise and relationships to drive the business forward at an aggressive pace."

"We are very pleased that Jeff has joined our Advisory Board," noted Ivan Braiker, President of Augme Technologies, Inc. "We believe he can contribute to the achievement of our corporate objectives by identifying and facilitating potential strategic partnerships and by providing valuable counsel regarding a broad range of financial and business initiatives."

About Augme Technologies, Inc.

Augme Technologies, Inc. (OTCBB: [ AUGT ]) provides strategic services and mobile marketing technology to leading consumer and healthcare brands. Its platforms, including AD LIFE™, have provided measurable successes across an industry-leading 130,000+ campaigns for such clients as Macy's, MillerCoors, Nestle, KFC, and Clear Channel. Augme's offerings allow marketers, brands, and agencies to plan, create, test, deploy, and track mobile marketing programs across every mobile channel, including SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Augme's platforms facilitate consumer brand interaction and the ability to track and analyze campaign results. Using its own patented device-detection and proprietary mobile content adaptation software, AD LIFE™ solves the mobile marketing industry problem of disparate operating systems, device types, and on-screen mobile content rendering. Augme also provides business-to-consumer solutions, including national mobile couponing campaigns, strategic mobile healthcare tools, custom mobile application development, and consumer data tracking and analytics. In addition to AD LIFE™, Augme acquired the assets of Hipcricket, Inc. and Jagtag, Inc. and licenses the digital broadcast platform BOOMBOX®. Augme is headquartered in New York City, with operations in Seattle, Atlanta, Dallas, Los Angeles, Chicago, Tucson and San Francisco. For more information, visit [ www.augme.com ].

Augme Technologies, Inc.™, Augme™, AD LIFE™, BOOMBOX®, AD SERVE™ and the Augme logo are trademarks of Augme Technologies, Inc. All rights reserved. 2009-11.

Forward-Looking Statements

This release includes forward-looking statements. All statements regarding our expected future financial position, including management's revenue guidance, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. Factors that may cause actual results to differ materially from those in the forward-looking statements include those set forth in Augme's Form 10-K for the year ended February 28, 2011 and more recent reports and registration statements filed with the SEC. Augme Technologies, Inc. is under no obligation (and expressly disclaims any such obligation) to update or alter such forward-looking statements, whether as a result of new information, future events or otherwise.