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Nissan Selects Unica and TMW for Interactive & Multi-Channel Marketing

^{Published on 2009-11-23 05:39:07 - Market Wire}
 

WALTHAM, MA and LONDON--(Marketwire - November 23, 2009) - [ Unica Corporation ] (NASDAQ: [ UNCA ]), the recognized leader in [ marketing software ]solutions, today announced with European direct and digital marketing agency partner, [ Tullo Marshall Warren (TMW ]), that Nissan will use the two companies to run its targeted online marketing initiatives in Europe.

Nissan is working with TMW and Unica on its Internet Excellence program across Europe, designed to increase brand awareness, encourage model selection, and ultimately drive increased sales through local dealerships across the continent. The program targets customers and prospects -- via personalized emails -- to engage with Nissan through its website and register to receive news and special offers, ultimately creating a dialogue with local dealers. The program is being rolled out initially in the UK and eventually in more than 20 countries, in multiple languages.

TMW, part of the Creston Group of companies, is providing Unica's [ interactive marketing ] software to Nissan as part of its comprehensive eCRM package, which includes analytics, segmentation, campaign management and delivery, reporting delivery and performance measurement. The two companies have been working together for three years and provide complementary services to their customers in marketing automation.

"Unica's software functionality is a perfect fit for blue chip customers like Nissan. Its multi-channel capabilities mean we can rely on its technology to accurately target customers via email, SMS, and direct mail with both timely and relevant communications and offers," said Ben Cooper, CRM Solutions Director, TMW. "Unica will be integral to the success of Nissan's marketing initiatives."

"TMW is well respected throughout Europe for its focus, delivery, and creative content. Unica's technology is well suited to deliver results for TMW's customer campaigns across a variety of media and channels," said Graeme McLaren, head of European partnerships at Unica. "We look forward to working with TMW to deliver and grow this initiative with Nissan, as well as other joint clients."

About Unica

Unica Corporation (NASDAQ: [ UNCA ]) is the recognized leader in [ marketing software ] solutions. Unica's advanced set of [ enterprise marketing management ] and [ on-demand marketing solutions ] empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of [ online and offline marketing ]. Unica's unique [ interactive marketing ] approach incorporates [ customer analytics ] and [ web analytics ], [ centralized decisioning ], [ cross-channel execution ], and integrated [ marketing operations ]. More than 1,000 organizations worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit [ www.unica.com ].

Note to Editors: Copyright 2009 Unica Corporation. Unica, the Unica logo, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements

The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those factors listed in the Company's Annual Report on Form 10-K for the fiscal year ended September 30, 2008 under "Risk Factors", which factors could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.