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Cleo Abram Signs with United Talent Agency, Bridging Vlogging and Hollywood

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  Published in Science and Technology on Thursday, December 4th 2025 at 18:44 GMT by The Hollywood Reporter

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Cleo Abram: From “I Just Got The Phone” Vlog Queen to UTA‑Signed Digital Star

In a move that signals the growing convergence of social‑media content creators and traditional talent agencies, YouTube star Cleo Abram has inked a full‑service representation deal with United Talent Agency (UTA). The 23‑year‑old, who first burst onto the scene with her “I Just Got The Phone” challenge series, is now poised to expand her reach beyond the platform that made her a household name for her quick‑fire vlogs, comedic sketches, and candid self‑portraits.

The Rise of a “Real‑Life” Vlogger

Abram launched her YouTube channel in 2019, initially posting a handful of daily vlogs that showcased her life in New York City. Early on, she discovered a niche in blending the ordinary with the humorous, using everyday moments—like running out of coffee or dealing with an awkward family dinner—as the backdrop for quick, punchy storytelling. A defining moment for Abram came with the viral “I Just Got The Phone” series, where she would dramatically react to unexpected phone calls, a format that resonated with audiences and earned her millions of views in a single day.

By mid‑2023, Abram had amassed a subscriber base of more than 1.2 million, with her videos regularly topping the “Most Viewed” charts on the platform. In addition to her YouTube success, Abram cultivated a strong presence on TikTok and Instagram, where her short‑form videos and lifestyle content have attracted a dedicated fanbase of younger viewers. She has leveraged her growing popularity to secure brand deals with a range of lifestyle, beauty, and tech companies—an indicator of her commercial appeal.

Why UTA? The Agency’s Perspective

UTAs executive team, represented by Vice President of Digital Talent, Maya Kauffman, described Abram’s signing as a “strategic investment” that taps into the “increasingly hybrid nature of entertainment.” Kauffman explained that UTA has long been a champion for creators who break the mold, and that Abram’s authentic voice and proven audience engagement make her an ideal candidate for the agency’s expanding digital roster.

The deal gives Abram a full-service representation that includes negotiating brand partnerships, exploring opportunities in film, television, and streaming, and providing strategic counsel for long‑term career growth. “We’re excited to help her bridge the gap between the digital space and the broader entertainment industry,” Kauffman said. “Her content has the kind of emotional resonance that translates well across mediums.”

Abram’s Viewpoint: “It’s About Amplifying My Voice”

When asked about the partnership, Abram expressed both enthusiasm and caution. “It’s a great chance to take my storytelling to the next level, but I also want to keep the authenticity that my fans love,” she told reporters. Abram underscored her commitment to maintaining creative control over her content—a principle that was a key factor in her decision to partner with UTA. “I don’t want to become another brand‑driven personality; I want to continue creating content that feels honest and real.”

She also hinted at future projects that will expand beyond the digital sphere. “I’m looking at producing short‑form series for streaming platforms and maybe exploring podcasting. UTA’s network is opening doors that I couldn’t access on my own.”

A Broader Trend: Digital Talent in Hollywood

Abram’s signing reflects a broader trend in Hollywood: traditional talent agencies are increasingly courting influencers who have already proven their mass‑market appeal. UTA has a growing roster of creators—ranging from YouTuber James Charles to TikTok star Addison Rae—who are being nurtured for cross‑platform ventures. This shift signals a recognition that the “next‑generation” of stars will no longer be confined to the screens of a single platform.

Moreover, the UTA‑Abram deal underscores a new type of content creation: “real‑life” vlogging is becoming a legitimate pathway to mainstream media. By offering creators strategic guidance, agencies can help them navigate the complex terrain of brand partnerships, intellectual property rights, and traditional media contracts.

What’s Next for Cleo Abram?

While Abram’s immediate focus will be on maximizing the partnership’s potential, her long‑term plans include:

1. Expanding her content library – Moving beyond daily vlogs into structured narrative formats such as short‑form series and documentaries that explore deeper subjects.

2. Leveraging UTA’s connections – Securing opportunities in television and streaming, including pilot projects that could evolve into full‑series orders.

3. Diversifying revenue streams – In addition to brand deals, Abram intends to explore licensing her original content for merchandising and possibly launch a personal brand line of lifestyle products.

4. Maintaining fan engagement – Continuing to release regular vlogs and interactive live streams to keep her audience intimately involved.

Conclusion

Cleo Abram’s partnership with UTA marks a milestone in the evolving entertainment ecosystem, where digital creators are increasingly recognized as legitimate talent capable of translating online charisma into broader media success. With a solid fanbase, an authentic creative voice, and now the strategic backing of one of Hollywood’s most influential agencies, Abram is positioned to transition from YouTube sensation to a cross‑platform storyteller—setting a precedent for the next wave of digital‑first talent.