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How Entertainment Brands Can Use Technology To Help Build Loyalty

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  Published in Science and Technology on Tuesday, November 4th 2025 at 8:45 GMT by Forbes

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How Entertainment Brands Can Use Technology to Build Loyalty – A 2025 Blueprint

In a rapidly evolving media landscape, audience engagement is no longer a one‑off event but a continuous, data‑driven conversation. Forbes Business Council’s latest piece, “How Entertainment Brands Can Use Technology to Help Build Loyalty,” distills the most effective digital tactics that studios, streaming services, and live‑event companies can deploy to keep fans coming back. Below is a concise 500‑plus‑word rundown of the article’s core insights, practical steps, and real‑world examples that illustrate the power of technology in fostering lasting loyalty.

1. Personalization Powered by AI and Machine Learning

The article opens by highlighting the shift from generic content blocks to individualized experiences. By mining viewing histories, social media chatter, and even biometric feedback from wearable devices, brands can feed algorithms that suggest next‑step content or events. The piece cites Netflix’s recommendation engine as a benchmark, then points to newer innovations such as AI‑driven character interactions in games (e.g., Elden Ring’s dynamic NPC responses) that keep players invested.

Actionable takeaway: Embed a real‑time personalization layer into your content catalog. Even a basic rule‑based engine—matching user profiles with a set of content tags—can lift engagement metrics by 15‑20 % over a static library.

2. Immersive Tech: AR, VR, and Mixed Reality Experiences

The article argues that immersion is a key loyalty driver. Virtual reality re‑creates the “live‑event” feel for streaming sports, while augmented reality (AR) lets fans interact with beloved franchises in their own spaces. For instance, Disney’s “MagicBand” integration with AR games in its theme parks provides a seamless bridge between physical and digital interactions. The piece also discusses the “holographic concert” trend, where performers are projected in real time for audiences at home—an early sign of how tech can replicate the communal buzz of in‑person concerts.

Takeaway: Invest in a scalable AR/VR stack that can be bundled into subscription tiers. Even a single “immersive bonus” can create a high‑touch point that differentiates a brand from a purely digital competitor.

3. Data‑Driven Loyalty Programs

Traditional loyalty cards are morphing into algorithmic “smart” programs. By integrating purchase history, streaming habits, and social engagement data, brands can deliver personalized perks—early ticket access, behind‑the‑scenes content, or limited‑edition merchandise. The article references Spotify’s “Fan Support” program, where fans get a token of appreciation for every 1,000 streams of an independent artist’s track.

Implementation tip: Adopt a modular loyalty platform that can ingest data from multiple touchpoints (website, mobile app, third‑party partners) and auto‑generate tiered rewards without manual intervention.

4. Blockchain, NFTs, and Digital Ownership

While the piece warns against over‑hyping crypto, it acknowledges the potential for true digital ownership to cement fan loyalty. By issuing non‑fungible tokens (NFTs) that grant exclusive content or virtual real‑estate within a game world, brands create a secondary market that fans can trade or display. A case study mentioned is the Fortnite “Battle Pass” NFT model, which allowed players to own a digital badge that could be showcased across social platforms.

Practical step: Partner with a blockchain-as‑a‑service provider to issue NFTs that are directly tied to real‑world events (e.g., a commemorative ticket for a sold‑out concert).

5. Real‑Time Engagement and Community Building

Live‑chat overlays, fan‑generated content feeds, and instant poll‑based story branches are tools that turn passive consumption into participatory experiences. The article cites the Rick and Morty Twitter bot that allowed fans to vote on character arcs, thereby increasing viewership for subsequent episodes.

Bottom line: Build a community hub within your app that lets fans see each other’s content, rate episodes, and receive real‑time alerts about fan milestones. The more social proof you showcase, the stronger the sense of belonging.

6. Cross‑Platform Synergy

The article stresses the importance of a unified ecosystem. Whether a fan is watching a movie on Roku, streaming a podcast on Spotify, or attending a virtual event on Zoom, a single account that tracks all interactions gives the brand a 360‑degree view of loyalty behaviors. Disney+, Hulu, and ESPN+ already share a single sign‑in, but many smaller studios still operate siloed platforms.

Action: Implement a single sign‑on (SSO) solution that aggregates data across all channels, enabling cross‑promotion of content and cohesive reward structures.

7. Future‑Proofing with Edge Computing and 5G

Finally, the piece highlights how low‑latency streaming will unlock new forms of interactive entertainment. With 5G, audiences can experience real‑time, high‑definition virtual concerts with no buffering. Edge servers will reduce latency for AR filters and live polling features.

Forward‑looking tip: Explore edge‑compute partnerships to deliver next‑gen interactive experiences to consumers before 5G goes mainstream in major markets.

Key Takeaways

By integrating these technology pillars, entertainment brands can move beyond simple content delivery and into the realm of holistic, engaging ecosystems that nurture lifelong fan relationships. The Forbes article underscores that loyalty in 2025 is no longer about a single purchase or binge; it’s about a continuous, tech‑enabled dialogue that turns every fan interaction into an opportunity to deepen commitment.