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Asnuva to Invest Rs 100 Crore to Become India's Largest Hub for Occult Sciences & Spiritual Products

  //science-technology.news-articles.net/content/2 .. -hub-for-occult-sciences-spiritual-products.html
  Published in Science and Technology on Tuesday, October 28th 2025 at 3:21 GMT by ThePrint
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ASNUVA’s ₹100‑Crore Ambition: Building India’s Largest Hub for Occult Sciences and Spiritual Goods

In an ambitious bid to cement its position at the intersection of spirituality and commerce, ASNUVA—an emerging player in India’s alternative‑medicine and occult‑goods market—has announced a ₹100‑crore investment to create the country’s biggest hub for occult sciences and spiritual products. The company plans to roll out a multi‑phase infrastructure project that will include a state‑of‑the‑art manufacturing complex, a distribution network spanning the nation, and a research and development wing focused on authenticity and efficacy of its offerings.

A Vision Rooted in Tradition, Driven by Modernity

ASNUVA’s spokesperson explained that the decision to invest such a substantial amount stems from a clear recognition of India’s growing appetite for spiritual and mystical goods. “With millennials and Gen‑Z consumers increasingly turning to alternative wellness solutions, we saw a golden opportunity to combine ancient practices with modern logistics,” she said. The company’s portfolio already covers a broad range of products—crystals, incense, herbal blends, ritual powders, and ritualistic candles—all curated to support yoga, meditation, Vastu Shastra, and other traditional sciences.

The launch announcement, published in The Print, includes a video interview with the CEO, where she highlights the importance of sourcing raw materials from local artisans and small‑scale producers. “We are not just building a factory; we are fostering a community of craftsmen,” she added.

The Hub: A Strategic Site and Scale

ASNUVA has chosen the coastal state of Karnataka as the site for its flagship hub. The 200‑acre plot in the Deccan’s burgeoning industrial corridor will feature:

1. Manufacturing Complex – Over 15,000 square meters of production space dedicated to crafting crystals, incense sticks, and other ritualistic items.
2. Quality & Research Lab – A laboratory for testing product purity, shelf life, and adherence to Ayurvedic and Vastu standards.
3. Warehouse & Distribution Center – An automated storage system capable of handling over 200,000 SKUs, ensuring rapid delivery across India’s major metros.
4. Retail Outlet & Experience Space – A boutique area where customers can explore product stories, attend workshops, and receive personalized spiritual consultations.

The project will create approximately 5,000 direct jobs, with ancillary opportunities in logistics, marketing, and supply‑chain management.

From Concept to Commerce

ASNUVA’s strategy is not only about physical infrastructure. The company will also launch a digital platform, integrating with India’s leading e‑commerce giants such as Amazon and Flipkart. The platform will feature AI‑driven product recommendations, virtual consultations with spiritual experts, and an educational portal that covers topics from astrology to crystal healing.

“We want to democratise access to spiritual tools,” the CEO said. “With an online presence, we can reach even the most remote corners of India, where traditional rituals still play a pivotal role.”

Navigating Regulations and Authenticity

The article points out that the import, export, and sale of religious and occult goods are subject to strict regulatory scrutiny. The Ministry of Commerce’s guidelines on the “Import and Export of Religious Items” require manufacturers to obtain certification of authenticity, especially for crystals that claim metaphysical properties. ASNUVA has pledged to adhere to these regulations, and its research lab will provide certification documents to both domestic and international partners.

Market Context and Competitive Landscape

India’s spiritual‑wellness market is booming. According to a report by NASSCOM, the industry is projected to grow at a CAGR of 12% over the next five years. ASNUVA’s move comes at a time when competitors such as Bhakti Bazaar and Sadhana Supply Chain are expanding their e‑commerce footprints. However, ASNUVA’s commitment to a vertically integrated hub—combining production, research, distribution, and retail—positions it uniquely to offer consistent product quality and a holistic customer experience.

The article also references a recent India Today piece that highlighted the surge in demand for “occult sciences” products among the urban youth, noting a 15% increase in sales of crystal kits and Vastu consulting services between 2022 and 2023.

What It Means for India

Beyond the business implications, ASNUVA’s investment reflects a broader cultural trend: the resurgence of traditional spirituality in the digital age. By creating a centralized hub, the company aims to preserve artisanal techniques while ensuring scalability and traceability. This dual focus could set a new standard for ethical sourcing in the spiritual‑product sector, potentially influencing policies and consumer expectations.

Moreover, the hub’s location in Karnataka is expected to spur regional development. Local suppliers will gain access to a larger market, and the influx of skilled labor could spur ancillary businesses such as packaging, logistics, and tourism.

Final Takeaway

ASNUVA’s ₹100‑crore pledge is more than a capital injection—it’s a strategic realignment of India’s occult‑science marketplace. By marrying traditional craftsmanship with modern logistics, technology, and rigorous quality controls, the company is poised to become the nation’s go‑to destination for spiritual goods. As the project moves from blueprint to build, stakeholders will watch closely: will ASNUVA successfully navigate regulatory hurdles and scale the market, or will the ambition outpace the realities of an industry still in its infancy? Only time will tell.