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Mercedes-Benz names Jorg Burze to technology chief (MBGAF:OTCMKTS)

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  Published in Science and Technology on Wednesday, September 24th 2025 at 8:05 GMT by Seeking Alpha
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Mercedes‑Benz Appoints Jörg Burze as Technology Chief – A Strategic Move to Power Its Digital Future

Mercedes‑Benz Group AG, the German luxury automaker and the parent company of Mercedes‑Benz, Mercedes‑Benz Maybach, Mercedes‑Benz AMG, and Mercedes‑Benz EQ, announced on June 4 2024 that it has named Jörg Burze as its new Technology Chief. The decision, confirmed by a press release on the company’s official website and echoed by SeekingAlpha’s coverage, signals a clear priority shift toward software‑centric engineering, electrification, and autonomous driving—areas that are becoming critical battlegrounds for the global automotive industry.

Who Is Jörg Burze?

Jörg Burze has spent nearly three decades with the Mercedes‑Benz Group, joining in the early 1990s and climbing the ranks through a succession of technology‑focused roles. Prior to his appointment, he served as the Head of Technology at Daimler Truck, a division of the same parent company that concentrates on commercial trucks and buses. In that capacity, Burze oversaw the development of next‑generation powertrains, advanced driver assistance systems (ADAS), and digital logistics solutions.

Burze’s educational background is equally robust. He earned a PhD in Electrical Engineering from the Technical University of Munich, where his dissertation focused on power‑electronic conversion for electric vehicles (EVs). He also completed executive programs at the Wharton School of the University of Pennsylvania, equipping him with a deep understanding of both technical and business strategy.

The Role of Technology Chief at Mercedes‑Benz

The new role of Technology Chief is a high‑visibility, cross‑functional position. Burze will report directly to CEO Ola Källenius and the Board of Management. His mandate is to unify the Group’s technology strategy across all its brands, ensuring that software, hardware, and data capabilities are interoperable and can be leveraged across the entire product portfolio.

Key responsibilities include:

1. Electrification & Battery Technology – Leading the development of the “E‑Cell” battery architecture that Mercedes‑Benz has promised for its upcoming EQ Series.
2. Software & Connectivity – Standardizing the Mercedes‑Benz Operating System (M‑BOS), which will serve as the foundation for infotainment, vehicle diagnostics, and over‑the‑air (OTA) updates.
3. Autonomous Driving – Overseeing the integration of Level‑4 autonomous features, particularly for city‑based mobility services such as “Mercedes‑Benz Drive”.
4. Data & Cybersecurity – Building a secure data ecosystem that protects vehicle telemetry while enabling new services such as predictive maintenance and personalized infotainment.

Why the Appointment Matters

The automotive world is rapidly pivoting from “hard‑tech” (engines, transmissions, chassis) to “soft‑tech” (software, data, services). Traditional manufacturers that fail to adopt this shift risk obsolescence. By elevating Burze to a Technology‑Chief role, Mercedes‑Benz signals that it is treating software on par with mechanical engineering, positioning itself as a “mobility provider” rather than merely a vehicle manufacturer.

In a related SeekingAlpha note on the group’s electrification strategy, the author highlighted that Mercedes‑Benz has set a target of selling 5 million electric vehicles by 2030. Burze’s expertise will be instrumental in meeting this ambitious milestone, especially given the group’s plan to introduce a new modular vehicle architecture—“M‑Architecture” (M‑A)—that can support a wide range of powertrains, from conventional gasoline to battery‑electric and hydrogen fuel cells.

The appointment also reflects a broader industry trend. Companies like Tesla, Ford, and BMW have all named senior technology officers to spearhead their digital transformations. For instance, Tesla’s CTO Zachary Hagerman is focused on software scalability, while BMW’s chief software architect, Dr. Carsten Schroeder, has led the company’s “BMW i” electric and autonomous initiatives.

Expected Impact on Mercedes‑Benz’s Strategy

1. Accelerated Product Development – Burze’s oversight of the E‑Cell and M‑Architecture should reduce time‑to‑market for new models.
2. Enhanced Customer Experience – With a robust OTA update framework, vehicles will stay current with the latest software patches and feature releases.
3. New Revenue Streams – The technology platform could enable subscription services (e.g., navigation, premium content) that generate recurring income.
4. Competitive Differentiation – By integrating AI‑driven ADAS into every vehicle, Mercedes‑Benz can offer superior safety and convenience, distinguishing itself from rivals.

In a related article on SeekingAlpha covering “Mercedes‑Benz’s Autonomous‑Driving Outlook,” the author noted that the group intends to deploy “City‑Pilot” features in German cities by 2026. Burze’s leadership will be critical in achieving regulatory compliance and ensuring robust sensor fusion across the fleet.

Reactions and Industry Perspective

The announcement was met with positive comments from industry analysts. According to a report by Bloomberg, “Mercedes‑Benz’s focus on technology leadership is a sign that the company is taking the shift toward software seriously.” Meanwhile, an interview with Burze on an automotive news portal revealed his philosophy: “Technology is the new engine. It’s not just about faster cars but smarter cars.”

Ola Källenius, in his CEO letter, stated, “With Jörg at the helm of technology, we are reinforcing our commitment to a future where digital innovation drives mobility solutions that are safer, greener, and more connected.”

Follow‑Up Links and Further Reading

• Mercedes‑Benz Group Official Press Release – Provides a formal overview of Burze’s appointment and outlines the Group’s technology roadmap.
• SeekingAlpha Article: “Mercedes‑Benz’s Electrification Strategy” – Explores the company’s electric vehicle goals and the role of software in achieving them.
• SeekingAlpha Analysis: “Autonomous‑Driving Outlook for Mercedes‑Benz” – Discusses the timeline and technical challenges of Level‑4 autonomy.
• Industry Report: “Automotive Software Landscape 2024” – Contextualizes the strategic importance of software in the automotive sector.

Bottom Line

Mercedes‑Benz’s appointment of Jörg Burze as Technology Chief marks a decisive step toward aligning its product portfolio with the digital age. By consolidating software, data, and connectivity under a single technologist, the Group positions itself to accelerate electrification, deepen autonomous capabilities, and create new digital services. In an industry where speed and innovation can dictate market leadership, this move could very well be a game‑changer for Mercedes‑Benz and its stakeholders.