ST. LOUIS, MO--(Marketwire - Jan 9, 2013) -  Murphy Analytics (MA) has initiated coverage on World Moto, Inc. (OTCBB: [ FARE ]). The Initiation Report contains a detailed discussion of FARE's business operations, market dynamics, macroeconomic data and indicators, financial results, potential cash flows, and risks. The Initiation Report is available at: [ http://www.murphyanalytics.com/uploads/FARE_Initiation.pdf ].

Analyst Patrick J. Murphy, CFA, notes in the report: "While the use of motorcycle and motor scooter taxis (mototaxis) is prevalent across the world, the experience can vary widely across cities, by street, and by driver as fares typically are negotiated rather than tracked by a meter. The introduction of the Moto-Meter could be an important step towards providing some uniformity and standardization to the market. Similarly, the significant congestion of many developing cities is beginning to re-shape logistics as consumers find it is easier and more efficient to utilize mototaxisand services such as FARE's Yes service to for local deliveries, bill pay, purchasing mobile phone airtime, and other activities that may be performed by a personal assistant."

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Murphy Analytics is an independent investment research firm providing coverage of microcap stocks. Utilizing institutional caliber, fundamental analysis, Murphy Analytics helps investors make informed investment decisions about equities without extensive analyst coverage. Murphy Analytics LLC is owned by Patrick J. Murphy, who has nearly 20 years of capital markets experience, providing institutional investment and transaction analysis across a range of asset classes including microcap equities, commercial real estate debt and equity, municipal derivatives and public finance, venture capital, fixed income, CMBS and mortgage REIT's.

Disclosure:

MA was paid $5,000 by the Company in advance of the publication of this report. Neither MA nor the analyst owns or trades the shares of covered companies. Statements herein may contain forward-looking statements and are subject to significant risks and uncertainties affecting results. MA provides no assurance as to the subject company's plans or ability to effect proposed actions and cannot project capabilities, intent, resources, or experience. This report is neither a solicitation to buy nor an offer to sell securities and is to be used for informational purposes only and should not be used as basis for investment decisions. MA is not an investment advisor or broker/dealer and this report does not provide investment advice.