BANGKOK, THAILAND--(Marketwire - Jan 9, 2013) - World Moto, Inc. (OTCBB: [ FARE ]) (OTCQB: [ FARE ]) (BERLIN: WM7) (BERLIN: A1J8SY) ("World Moto" or the "Company") is pleased to announce that the Company has begun discussions to mandate use of Moto-Meters on all moto taxis within the city of Montes Claros, Brazil. Changing the way the world goes around, World Moto is a global authority on the $500 billion dollar a year motorcycle taxi industry and inventor of the Moto-Meter, the world's first motorcycle taxi meter.

Located in the northern Minas Gerais state, Montes Claros is considered the "motorcycle taxi capital" of northern Brazil and an ideal city to launch the Moto-Meter. The Company anticipates that a regulatory mandate here will act as a springboard into the enormous markets of Brazil's other highly populated cities.

South America represents one of the largest markets for World Moto, Brazil being the largest opportunity in South America. The Brazilian association of motorcycle manufacturers, Abraciclo, estimates that there are more than 1.8m motorcycle taxis and moto couriers operating throughout Brazil which presents a potential market to World Moto of approximately $300m on the sales of meters alone.

Note that saturation of the Moto-Meter is projected to reach 100% within three years of introduction in any given market and its life expectancy/repurchase cycle is estimated at three years. Market estimates do not include potential revenue from Yes services, mobile commerce, advertising, accessories, servicing, calibration and all associated offerings.

World Moto CEO Paul Giles stated "Effective regulation in Montes Claros will create a domino effect throughout Brazil and other Latin American countries."

Watch the Moto-Meter in use on motorcycle taxis: [ http://www.worldmoto.com/videos.php ]

About World Moto

World Moto, Inc is the global authority on the $500 billion a year motorcycle taxi industry and creator of Yes, the "Need it Now!" service.  World Moto has revolutionized the taxi industry by inventing the Moto-Meter, a landmark device that CNN, Newsweek, Wired, Moneylife, among others, are calling "the world's first motorcycle taxi meter" and "world's first portable taxi meter" and "first-ever black box for motorcycles," while the Times named it "one of the most significant innovations of this decade" and Fast Company declared it [ "The First Real Taxi Meter Innovation in 100 Years...a $3 billion dollar idea." ]

Watch Yes: [ http://www.worldmoto.com/yes.php ]

To find out more about World Moto, Inc. (OTCBB: [ FARE ]) (OTCQB: [ FARE ]) (BERLIN: WM7) (BERLIN: A1J8SY), visit our website at [ www.worldmoto.com. ] Details of the Company's business, finances, appointments and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's EDGAR database.

Notice Regarding Forward-Looking Statements

This news release contains "forward-looking statements" as that term is defined in Section 27(a) of the United States Securities Act of 1933, as amended and Section 21(e) of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, projections of worldwide sales of World Moto, Inc's products and global markets. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.