Flexpoint Prepares for Progress in the Automotive and Trucking Industry

DRAPER, Utah, Oct. 18, 2012 /PRNewswire/ -- [ Flexpoint Sensor Systems ], Inc. (OTCBB:FLXT) today announced that it is undergoing a positive shift in its operations as work with partners in the automotive and trucking industries has gained significant momentum over the past several months. It is anticipated that as the company discloses specific achievements and milestones in the coming weeks, the company will see a dramatic influx of interest in the company and its technology.

To assist in handling these increased inquiries, [ Flexpoint ] has hired Chris Mumford, a communications professional who is knowledgeable about Bend Sensor^® technology. Mr. Mumford is a graduate of the University of Utah's communications program with experience in newspaper writing and public relations. He has worked directly in marketing and public relations for the sensor industry for the past year. In his new role as Director of Investor Relations, Mr. Mumford will handle the majority of the incoming calls requesting specific information and insight about the companies' products and partnerships. The company will also continue to work closely with Chesapeake Group to ensure that investors have the latest information as it becomes publicly available.

[ Flexpoint ]'s business model has gained substantial structure and focus over the past several months following several major meetings with auto and trucking partners in Detroit and Chicago. Developments stemming from those meetings combined with rapidly progressing product development have significantly advanced [ Flexpoint ]'s work in the industry. Future communications from the company will shed further light on its sharpened focus and vision for the future.

"Our work in the auto industry is accelerating rapidly and we look forward to discussing, in detail, the achievements," said [ Flexpoint ] CEO Clark Mower. "We are clearly entering a new phase for the company and are encouraged to see our relationships with industry leaders maturing. I am confident that the Company is making positive strides and we are better positioned than we have ever been before. We expect to begin seeing the results of these efforts in the very near future. "

About Flexpoint:

Flexpoint Sensor Systems (OTCBB:FLXT) is an innovative technology firm specializing in developing products that feature the Company's patented Bend Sensor^® and related technology. The Bend Sensor^® is a groundbreaking sensing solution that is revolutionizing applications in the automotive, safety, medical and industrial industries. The Bend Sensor's single-layer, thin film construction cuts costs and mechanical bulk while introducing a range of functions and stylistic design possibilities that have never before been available in sensing technology. Flexpoint's technology and expertise have been recognized by the world's elite business and academic innovators for over 17 years. The company is setting a new standard for sensing solutions in the "smart" age of technology.

Forward-Looking Statements

This press release contains certain forward-looking statements. Investors are cautioned that certain statements in this release are "forward-looking statements" and involve both known and unknown risks, uncertainties and other factors. Such uncertainties include, among others, certain risks associated with the operation of the company described above. The Company's actual results could differ materially from expected results.

Contact Information:

Flexpoint Sensor Systems – Investor Relations Contact
Chris Mumford
801-568-5111

Brokers and Analysts:
Chesapeake Group
410-825-3930

SOURCE Flexpoint Sensor Systems, Inc.

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Flexpoint Prepares for Progress in the Automotive and Trucking Industry