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MIAMI--([ BUSINESS WIRE ])--BUILDABLOCK CORP. (OTCBB: BABL), (aBuildablocka or the aCompanya), today provided an update as to its recently rolled-out marketing plan, currently targeting the Montreal area with the objective of demonstrating the Companyas unique e-commerce model.

"Managementas Discussion and Analysis of Financial Condition and Results of Operations"

The initial marketing plan involves a group of Buildablock marketing representatives, which the company has branded as aBAB Girls,a who are to visit retailers throughout the Montreal area to demonstrate the Companyas consumer-driven, e-commerce model. The BAB Girls demonstrate the process by which consumer goods become available for block purchasing. They simulate a typical shopper using the Buildablock platform who find a desired product for purchase, and commence to take a photo of the product and upload it onto the Buildablock site. Other consumers interested in purchasing the same product add their names to the bid directly through the site itself. Buildablock then negotiates a discount with the retailer on behalf of consumers that will result in product sales. The marketing plan currently being initiated in Montreal will ultimately be rolled out to additional cities.

aOur creative marketing plan demonstrates the viability of shopping in stores for discounts in addition to our model of shopping online as a means of aggregating purchasing power and generating significant shopping discounts for consumers,a said Mr. Gary Oberman, Buildablockas CEO. aOur objective in our current marketing campaign is also to identify and interest retailers whose businesses support the concept of volume purchasing.a

The BAB Girls also conduct demonstrations of the Buildablock phone app and website which is expected to launch next month. The intent of this viral marketing campaign is to show shoppers how they can use the power of block-buying to negotiate deals on a large variety of consumer goods as well as to demonstrate the fun and social networking element of the Buildablock consumer purchasing experience.

About Buildablock Corp.

Buildablock is an Internet service platform whose mission is to act as a transactional catalyst between buyers and sellers while leveraging a growing collection of patented, sophisticated user friendly tools. Growing beyond the scope of aggregation sites or group buying catalogs, Buildablock offers consumers maximum value for their purchasing dollar by combining group buying leverage, social media interactivity and automated negotiating tools. The Companyas dashboard of buying tools and follow-on services represent a new paradigm in supply chain interaction for both retailers and consumers alike. The Company expects that ease of customer acquisition and diverse, recurring revenue streams will combine to return exceptional value to the shareholders of Buildablock. For more information, visit the Company's website at [ http://www.buildablock.com ].

CAUTIONARY STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995.Statements in this Press Release may constitute aforward-looking statementsa within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Any statements contained herein which are not statements of historical facts and that address activities, events or developments that the Company expects, believes or anticipates will or may occur in the future, including statements about expected future results shall be deemed to be forward-looking statements. Forward-looking statements are inherently subject to risks and uncertainties, many of which cannot be predicted with accuracy and some of which might not even be anticipated. Future events, actual results and performance, financial and otherwise, could differ materially from those set forth in or contemplated by the forward-looking statements herein. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. The inclusion of any statement in this release does not constitute an admission by the Company or any other person that the events or circumstances described in such statement are material. Factors that could cause actual results to differ materially from those in forward-looking statements include, without limitation, the Companyas ability to establish technical feasibility, completing development of its Internet service platform, establishing critical strategic partnerships to promote the use of its Internet platform, successfully marketing the platform, establishing rapid visibility and adoption by our customer base and acceptance by merchants, demonstrating added value and reward that will ultimately change the behavior of our user base, responding to competitive developments and attracting, retaining and motivating qualified personnel. Additional information concerning these and other risks is described under aRisk Factorsa and aManagementas Discussion and Analysis of Financial Condition and Results of Operationsa in the Company's reports on Forms 10-K, 10-Q and 8-K that the Company files with the U.S. Securities and Exchange Commission. The forward-looking statements in this press release are based on current expectations and the Company assumes no obligation to update these forward-looking statements.