Science & Technology
Tue, April 17, 2012
INDIANAPOLIS--([ BUSINESS WIRE ])--Acclaimed author and social media strategist Jay Baer will join global [ interactive marketing ] provider ExactTarget (NYSE:ET) for a live webcast at 2 p.m. April 24 to give marketers exclusive advice on how to build better marketing across email and Facebook.
"Our exclusive webcast with Jay Baer will help marketers understand whatas driving Facebookas meteoric growth, what it means for brands and how to apply online marketing fundamentals of relevancy, personalization and permission to extend the power of Facebook into email."
Featuring case studies and the latest research from Baer and ExactTarget, the exclusive webcast will explore the similarities between marketing on email and Facebook and offer practical advice on how to integrate the two channels to drive consumer engagement and deliver marketing results.
aFacebook has become one of the most powerful online communities for engagement, sharing and interaction,a said Tim Kopp, ExactTargetas chief marketing officer. aOur exclusive webcast with Jay Baer will help marketers understand whatas driving Facebookas meteoric growth, what it means for brands and how to apply online marketing fundamentals of relevancy, personalization and permission to extend the power of Facebook into email.a
Key topics to be explored in the live webcast include:
- Similarities between consumer expectations on Facebook and email
- Examples and quick tips for integrating Facebook and email
- How to integrate messaging and content across Facebook and email
- Best practices in measuring performance across email and Facebook
Marketers can register for the webcast [ here ]. All registered attendees will receive a complimentary copy of Baeras latest eBook, Facebook Marketing: Emailas Next Frontier.
More than 70 percent of online Americans use Facebook at least weekly, and 20 percent of those have made a purchase after receiving a marketing message on Facebook, according to ExactTargetas recently released [ 2012 Channel Preference Survey ]. The survey of nearly 1,500 consumers found nearly a third (32 percent) of teens (ages 15-17) have made a purchase after receiving a marketing message on Facebook.
The announcement of the April 24 webcast follows the introduction of [ ExactTargetas SocialPages ] application. Built as an application on the ExactTarget Interactive Marketing Hub, SocialPages provides a drag and drop interface that allows marketers to create and manage branded Facebook tabs and monitor real-time performance and cross-channel engagement across email, mobile, social media and the Web. SocialPages is generally available for ExactTargetas clients in North America, Europe, South America and Australia. The application is also available through the companyas network of more than 500 marketing service providers worldwide.
About ExactTarget
ExactTarget is a leading global provider of email marketing and cross-channel interactive marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media and websites. ExactTargetas powerful suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven interactive marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. Headquartered in Indianapolis, Indiana with offices across North America and in Europe, South America and Australia, ExactTarget trades on the New York Stock Exchange under the ticker symbol aET.a For more information, visit [ www.ExactTarget.com ].