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ACTON, Mass.--([ BUSINESS WIRE ])--[ SeaChange International ](NASDAQ: SEAC), a leading global multi-screen video software innovator, today released the first white paper in a new series focused on helping the industry to leverage the use of cloud-based video services.

"At SeaChange, we are investing heavily in research and development in these areas, and are publishing these white papers to help video service providers understand the opportunities and challenges for doing business in this new environment to retain customers and find new sources of revenue"

The white paper aThe Impact of Video in the Cloud: The Challenges for Todayas Consumer,a available for free download at [ www.schange.com/Solutions/WhitePaperDownloads ], addresses the opportunity for video service providers to overcome challenges and ensure customer adoption of cloud-based video services. Key aspects of the white paper include content discovery, security and reliability, and user interfaces.

SeaChange Senior Vice President of Advanced Technology Steve Davi commented, aThe merging of the internet with traditional television technology has influenced the emergence of connected TVs, Roku, Google TV, Apple TV, Xbox and more that deliver flexible viewing options, such as access to over the top content, web applications and services. In addition to the growth in viewing capabilities in the home, the explosion of mobile devices, coupled with cloud and content technologies, makes TV everywhere possible and is causing a fundamental shift in consumersa personal video experience and how video service providers address that shift.a

aAt SeaChange, we are investing heavily in research and development in these areas, and are publishing these white papers to help video service providers understand the opportunities and challenges for doing business in this new environment to retain customers and find new sources of revenue,a Davi added.

This white paper addressing consumers is the first in a series of four that SeaChange will release throughout the year on the impact of the video cloud. The next three will address content providers, then infrastructure (storage, network, security) and the last one will address consumer electronic devices.

SeaChange offers a range of robust, trusted, open, cloud-based, multi-screen video solutions for the subscriber experience, advertising and back office. For more information on the white papers and SeaChange solutions, contact [ alex.balford@schange.com ].

About SeaChange International

SeaChange International (Nasdaq: SEAC) is a global leader in multi-screen video. The Company provides open, cloud-based, Emmy award-winning solutions and services for back office, advertising, content, in-home devices and broadcast to hundreds of media companies, including all major cable operators in the U.S., Europe and Latin America, plus other blue-chip companies such as Virgin Media, AT&T, Hutchison Whampoa, and DISH Network. Headquartered in Acton, Massachusetts, SeaChange is TL 9000 certified and has product development, support and sales offices around the world. Visit [ www.schange.com ].