Science and Technology Science and Technology
Thu, February 23, 2012

Bally Technologies Establishes Business-to-Business iGaming Solution


Published on 2012-02-23 06:16:49 - Market Wire
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LAS VEGAS--([ ])--[ Bally Technologies, Inc. ] (NYSE: BYI), a leader in slots, video machines, casino-management, mobile and interactive solutions, and networked systems, today announced that it has entered into a definitive agreement to acquire Chiligaming LTDas Business-to-Business iGaming platform. This technology solution will enable casino operators to choose abest-in-classa for wager-based and play-for-free applications.

"We are excited to develop our technology, knowledge, and experience with Bally to bring the best value for land-based casinos."

aThis acquisition provides an open, cloud-based platform for Bally Technologies to offer an integrated traditional and online casino solution to operators worldwide,a said John Connelly, Vice President of Business Development at Bally Technologies. aEqually as important, Bally Technologies has also obtained an experienced team of industry veterans from within the online gaming industry, which will help our customers optimize their use of this platform.a

aIam very proud of this agreement between our two companies,a said Alexandre Dreyfus, Chief Executive Officer and Founder of Chiligaming. aWe are excited to develop our technology, knowledge, and experience with Bally to bring the best value for land-based casinos.a

A significant value of Ballyas new iGaming platform solution is that Bally Systems customers will have integration with their Bally slot-management and casino-management systems (ACSCa", SDSa", and CMPa"), as well as the Bally Business Intelligencea" solution a" giving casinos a single view of their patrons and powerful, enterprise-wide analytics.

aThis flexible iGaming platform will enable casino operators to leverage their land-based gaming operations with a unified view of playersa trends and behaviors,a Connelly said. aThe ability to perform multi-channel promotions, bonusing, and player-tracking across Ballyas mobile, online, and traditional platforms is now a reality.a

Chiligaming offers a comprehensive plug-and-play iGaming platform, application software, and interface for the global gaming market and is expected to enhance Ballyas position and expedite the Companyas entry into the interactive market.

aThe design of our iGaming platform is that it is cloud-based, open, and interoperable, which means that our casino customers will have the ability to choose best-of-breed poker, slot, and table products to use in conjunction with the platform, while having a deep integration with our proven Bally land-based systems,a said Bryan Kelly, Ballyas Senior Vice President of Technology.

The acquisition of Chiligamingas iGaming platform follows Ballyas recent purchase of a Remote Gaming Server (RGS) for online integration of Ballyas deep library of proven casino-gaming content; the formation of a new Bally Interactive division; and its 2011 acquisition of MacroView Labs, the casino industryas largest provider of custom mobile apps and mobile websites.

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates, and distributes advanced gaming devices, systems and technology solutions worldwide. Ballyas product line includes reel-spinning slot machines, video slots, wide-area progressives, interactive and mobile applications, and Class II, lottery, and central-determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Senior Director, Corporate Marketing & Communications, at 702-584-7742, or visit [ http://www.BallyTech.com ]. Connect with Bally on [ Facebook ], [ Twitter ], [ YouTube ] and [ LinkedIn ].

This news release may contain aforward-lookinga statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements.Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Companyas filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of todayas date.

a" BALLY TECHNOLOGIES, INC. a"

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