Baristas Launches Nationwide Cardholder Program

^{Published on 2011-12-07 07:06:38 - Market Wire}
 

Baristas Launches Nationwide Cardholder Program -- SEATTLE, Dec. 7, 2011 /PRNewswire/ --

SEATTLE, Dec. 7, 2011 /PRNewswire/ -- Baristas Coffee Company, Inc. (OTCPK: BCCI) announces that it has launched a nationwide loyalty card program in time for the holiday season.

The card program allows customers to earn discounts and gain access to special access to offers, promotions, and Baristas events available exclusively to cardholders.  The card also acts as a pre-paid gift card that can be given as a gift and redeemed at any Baristas location nationwide. The card will also serve as a promotional giveaway to be utilized to give away products and merchandise.

"The cardholder program, which was rolled out in the Seattle region in early November, has proven to be an extremely versatile and valuable tool to promote loyalty amongst existing customers as well as to entice new customers to partake in the Baristas experience.  The response we have received from our customers has been phenomenal and adds value and continuity to our overall brand.  The ability to use the card at any location in addition to the special privileges that it offers our loyal customers have been instrumental in its immediate acceptance.  The ability to gain discounts via pre-payment has had an immediate impact on our cashflow and brand loyalty," stated Barry Henthorn CEO.

About Baristas Coffee Company (BCCI):   Headquartered in the Seattle, Washington area, Baristas Coffee Company ([ www.baristas.tv ]) was formed to create a national brand of costume themed drive-thru espresso stands.  It is accomplishing this by acquiring established businesses that fit its model, opening new locations, and by franchising.  Baristas employs and promotes attractive female baristas trained to interact with the customer to maximize sales as well as prepare the finest beverages available.  All baristas wear appealing costumes that change every shift, allowing for customers to enjoy the anticipation of a fun, creative, new, and intriguing experience every day.

Contact:
Barry Henthorn
[ barry@baristas.tv ]
(206) 579-0222

SOURCE Baristas Coffee Company, Inc.

RELATED LINKS
[ http://www.baristas.tv ]