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Anheuser Busch Employeesa? CU Better Connects with Members Online Through NCR APTRATM eMarketing

^{Published on 2011-06-22 08:55:53 - Market Wire}
 

DULUTH, Ga.--([ BUSINESS WIRE ])--Anheuser-Busch Employees' Credit Union (ABECU) has deployed [ NCRa™s APTRA eMarketing ] cross-channel marketing software, delivering personalized, relevant marketing to members online and in email.

"We needed to communicate and interact with our members across multiple online channels in a secure and seamless manner. We have found APTRA eMarketing to be a very effective communication tool, allowing us to service our members and help them achieve their goals to financial success."

Serving over 100,000 members throughout the U.S., ABECU has used APTRA eMarketing to effectively and securely communicate with its members across multiple channels. As a result, ABECU eStatements, newsletters and online marketing consistently result in above-target response rates and click-throughs. Offers placed in timely and targeted banner ads also result in above target interest and conversion.

aWe were looking for a tool to augment the services our employees provide members in the branch,a said Calvin Curdt, vice president of Information System, ABECU. aWe needed to communicate and interact with our members across multiple online channels in a secure and seamless manner. We have found APTRA eMarketing to be a very effective communication tool, allowing us to service our members and help them achieve their goals to financial success.a

NCR APTRA eMarketing is hosted and delivered through the NCR eCommerce Solutions Secure Data Center, which ensures high levels of security and application availability and can help realize significant cost savings by reducing the need for IT administration and infrastructure investments. To make deployment fast and simple, NCR is providing ABECU with eMarketing services as a hosted, software-as-a-service (SaaS) solution, which allows credit unions to pay for only what they need now and the ability to add channels and more capabilities and bandwidth when required.

aBy hosting and delivering NCR APTRA eMarketing through our NCR Managed Services Secure Data Center, we can ensure high levels of security and application availability for our financial services customers looking to better communicate with their customers and members,a said Michael Oa™Laughlin, senior vice president, NCR Financial Services.

NCR hosts APTRA eMarketing out of its Tier-IV data center, which is ISO 27001 certified, and PCI compliant, with annual SAS 70 Type II and FFIEC reviews performed.

For more information on ABECU, please visit ABECU.org.

About NCR Corporation

NCR Corporation (NYSE: NCR) is a global technology company leading how the world connects, interacts and transacts with business. NCRa™s assisted- and self-service solutions and comprehensive support services address the needs of retail, financial, travel, healthcare, hospitality, entertainment, gaming, public sector, telecom carrier and equipment organizations in more than 100 countries. NCR ([ www.ncr.com ]) is headquartered in Duluth, Georgia.

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