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EAa?s Need for Speed Hot Pursuit Tournament Races to Tencent QQa?s New Game Center

^{Published on 2011-04-26 18:21:02 - Market Wire}
 

BEIJING & REDWOOD SHORES, Calif.--([ BUSINESS WIRE ])--Tencent QQ users, start your engines! Electronic Arts Inc. (NASDAQ:ERTS) will deliver Need for Speeda" Hot Pursuit Tournament, a high-octane action game on QQa™s new Game Center.

"EA is excited to be the launch partner on QQ Game Center"

EA makes the announcement today at Tencent Mobile Games Developer Summit (MGDS), part of the Global Mobile Internet Conference (GMIC) in Beijing, China. The company will show a video of Need for Speed Hot Pursuit Tournament, which will be the first game to support the highly anticipated new mobile QQ Game Center. The game will be free to play and will be available this summer on the new QQ Game Center.

aEA is excited to be the launch partner on QQ Game Center,a said Barry Cottle, Executive Vice President, EA Interactive. aNeed for Speed Hot Pursuit Tournament combines mobile, social and the online channels so players can enjoy one of the most popular racing games anytime, any way and anywhere with friends.a

Senior Executive Vice President of Tencent's Mobile Value-Added Services Division, Mr. Tel Liu said, aWe are excited to work with EA to bring this popular video game franchise to our new QQ Game Center, which is the largest of its kind in China and allows mobile users to play with their friends across wireless Internet platforms using different kinds of terminal devices."

Need for Speed Hot Pursuit Tournament on the new QQ Game Center will allow mobile users to connect to an instant message community where they can race against friends on their QQ buddy list as well as strangers. As one of the largest one-stop portable mobile entertainment platforms in China, QQ Game Center provides users with rich content and a new mobile game experience anywhere and anytime. With the widespread coverage of variable terminals, it will offer developers a powerful online interactive and products-launched platform.

EA Mobile is known for its pioneering and market leadership in mobile gaming. For more information about EA Mobile, please visit [ www.EAMobile.com ], join the company on Facebook at [ www.facebook.com/EAMobile ] or follow the company on Twitter at [ http://twitter.com/EAMobile ].

About EA Mobile

EA Mobilea" is the worlda™s leading wireless entertainment publisher with award-winning games such as Tetris^®, Bejeweled^®, The Simsa", and Need For Speeda". The EA Mobile portfolio also includes casual games based on the companya™s alliance with Hasbro, Inc. including MONOPOLY, YAHTZEE and SCRABBLE(in the U.S. and Canada) as well as sports blockbusters from the EA SPORTSa" brand, including Madden NFL Football, FIFA Soccer and NASCAR^®. EA Mobile develops games for multiple mobile platforms including mobile phones, smartphones, the iPhone^®, iPada" and iPod^® touch. For more information about EA Mobile, please visit [ www.eamobile.com ].

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSa", EAa", EA Mobilea" and POGOa". In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA's homepage and online game site is [ www.ea.com ]. More information about EA's products and full text of press releases can be found on the Internet at [ http://info.ea.com ].

About Tencent QQ Game Center

As one of the largest mobile game platforms in China, Tencent QQ game center has been announced as a comprehensive, upgraded mobile game platform at Tencent Mobile Games Developer Summit (MGDS) 2011, and will be opened to our partners who are interested in the development of the game industry.