Science & Technology
Science and Technology
Science and Technology
Wed, April 20, 2011
Tue, April 19, 2011
Cracked.com Wows Audiences with New Site Design Packing More Comedic Punch Per Page
SANTA MONICA, Calif.--([ BUSINESS WIRE ])--[ Cracked.com ]a" a Demand Media (NYSE: DMD) property and the #1 most visited humor website in the U.S. a" has unveiled a newly stylized site that offers a richer and more entertaining experience as part of its continued commitment to its fans. The sitea™s design features a sleeker format that allows readers to easily navigate the destination to find the latest in their signature amust-reada™ lists, insightful columns and best-in-comedy web series. The redesign launch also includes a nationwide ad campaign from Six Flags, who will be the first advertiser to grace the redesigned homepage of Cracked.com.
"Managementa™s Discussion and Analysis of Financial Condition and Results of Operations."
As part of the new design, Cracked.coma™s homepage features six spotlights on the most recent content for quick access to the latest laughs. By scrolling to the left or right, audiences can access the aflashbacka™ section that delves into a range of timeless stories and the apopulara™ section which showcases some of the most loved articles in the Cracked.com library. Cracked.com readers eager to discover even more comedic content can aroll the dicea to uncover an entertaining sampling of the sitea™s jam packed archive of old and new articles, providing the ultimate cure for workplace boredom. Along with the new design, Cracked.com will be debuting six new regular columns from some of the site's most popular contributors including Christina H, John Cheese, Luke McKinney and Brendan McGinley along with Editor-in-Chief Jack Oa™Brien and Senior Editor David Wong.
aWe are thrilled to launch a newly styled Cracked.com featuring more of our entertaining content, highlighting new contributors and columnists and introducing fun and engaging applications for our audiences,a said Oren Katzeff, VP and General Manager, Cracked.com. aMaking sure our audiences are amused every day and listening to them is a top priority for us, and the redesign was conceived with our fans in mind - to give them the content they crave while making it easier for them to discover the best of Cracked.com.a
Cracked.com is one of the largest and fastest growing comedy brands online with over 1 billion page views in 2010, according to comScore, and continues to draw attention from notable celebrity and media critics with its witty informative lists on pop culture. According to comScore's US audience report for March 2011, Cracked.com is the most visited online humor site, with 20.5 million total visits and more than 115 million minutes spent on the site during the month, more than competitors College Humor, FunnyorDie and The Onion - combined. Cracked.coma™s irreverent and socially viral approach to entertainment, culture, history and science has contributed to its loyal following of over 1.2 million fans on Facebook.
Cracked.com produces several original, in-house video series and was awarded the 2010 Audience Choice Streamy Award for Crackeda™s first original series a[ Agents of Cracked ].a™ Audiences can enjoy viewing and sharing the sitea™s video and editorial content across Cracked.coma™s mobile iPhone and iPad applications, which serve as a one-stop-shop for fans to access the Cracked.com library for video content, articles, text and images while on the go. In addition, Cracked.coma™s first book, aYou Might Be A Zombie and Other Bad News,a™ charted on the best-seller lists of both The New York Times and Los Angeles Times.
About Cracked.com
Cracked.com, a Demand Media property, is an award-winning, smart and irreverent website best known for its funny and informative lists and non-fiction and cultural commentary. Created as an online extension of the American humor magazine founded in 1958, Cracked.com is one of the longest-running and fastest growing comedy brands online. Cracked.com delivers acomedy with an educationa created by its editorial team in the form of articles and videos. For additional information about Cracked.com, please visit: [ http://www.cracked.com ].
About Demand Media
[ Demand Media, Inc ]. (NYSE: DMD) is a leading online media company that informs, entertains and connects millions of people every day. Through a portfolio of vertical web properties that reaches more than 100 million monthly visitors, a global network of digital partners, and an innovative content studio, Demand Media publishes what the world wants to know and share. Founded in 2006, Demand Media is headquartered in Santa Monica, CA with offices in Bellevue, WA, Austin, TX, Chicago, IL, New York, NY and London, UK. For more information about Demand Media, visit: [ http://www.demandmedia.com ].
Cracked.com and Demand Media are trademarks and/or registered trademarks of Demand Media, Inc. in the United States and/or other countries. All other trademarks may be trademarks of their respective owners.
© 2011 Demand Media, Inc. All rights reserved.
Cautionary Information Regarding Forward-Looking Statements
This press release may contain forward-looking statements within the meaning of the asafe harbora provisions of the Private Securities Litigation Reform Act of 1995, as amended. These forward-looking statements involve risks and uncertainties regarding Demand Mediaa™s future financial performance, and are based on current expectations, estimates and projections about Demand Mediaa™s industry, financial condition, operating performance and results of operations, including certain assumptions related thereto. Statements containing words such as amay,a abelieve,a aanticipate,a aexpect,a aintend,a aplan,a aproject,a abusiness outlook,a and aestimatea or similar expressions constitute forward-looking statements. Actual results may differ materially from the results predicted, and previously reported results should not be considered an indication of future performance. Potential risks and uncertainties include, among others: our ability to compete with new or existing competitors; our ability to maintain or increase our advertising revenue; our ability to continue to drive and grow traffic to our owned and operated websites and the websites of our network customers; our ability to effectively monetize our portfolio of content; our dependence on material agreements with a specific business partner for a significant portion of our revenue; future internal rates of return on content investment and our decision to invest in different types of content in the future; changes in the methodologies of Internet search engines and the impact such changes may have on driving search related traffic to our owned and operated websites and the websites of our network customers; our ability to attract and retain freelance content creators; the effects of changes in marketing expenditures or shifts in marketing expenditures; the effects of seasonality on traffic to our owned and operated websites and the websites of our network customers; changes in stock-based compensation; changes in amortization or depreciation expense due to a variety of factors; potential write downs, reserves against or impairment of assets including receivables, goodwill, intangibles or other assets; changes in tax laws, our business or other factors that would impact anticipated tax benefits or expenses; our ability to successfully identify, consummate and integrate acquisitions; our ability to retain key customers and key personnel; risks associated with litigation; governmental regulation; and the effects of discontinuing or discontinued business operations. From time to time, we may consider acquisitions or divestitures that, if consummated, could be material. Any forward-looking statements regarding such acquisitions or divestitures are based upon the assumption that such acquisition or divestiture is consummated during the relevant period. The actual impact of such acquisition or divestitures on actual results could differ materially from any forward-looking statements. More information about potential risk factors that could affect our operating and financial results will be included in Demand Mediaa™s annual and quarterly reports filed with the Securities and Exchange Commission ([ http://www.sec.gov ]), including, without limitation, information under the captions aRisk Factorsa and aManagementa™s Discussion and Analysis of Financial Condition and Results of Operations.a
