Science & Technology
Tue, February 1, 2011Mon, January 31, 2011Sun, January 30, 2011Fri, January 28, 2011Thu, January 27, 2011Wed, January 26, 2011Tue, January 25, 2011Mon, January 24, 2011Fri, January 21, 2011Thu, January 20, 2011Wed, January 19, 2011Tue, January 18, 2011Mon, January 17, 2011Fri, January 14, 2011TheStreet Unveils New Corporate Identity
Published in Science and Technology on Wednesday, January 26th 2011 at 10:15 GMT by Market Wire
NEW YORK--([ BUSINESS WIRE ])--As part of a company-wide rebranding effort, TheStreet.com, Inc. (Nasdaq: [ TSCM ]), today introduced its new graphic identity, corporate logo, ticker symbol and corporate web address: [ http://www.t.st ]. Beginning tomorrow, the companya™s ticker symbol will change from aTSCMa to a[ TST ]a on the NASDAQ Stock Market. Additionally, at the next Annual Stockholdera™s meeting, the Company will seek approval to change its official corporate name to TheStreet, Inc. TheStreeta™s new brand elements convey a stronger, more distinctive identity for the Company. The graphic system will be implemented over time across the full collection of the Companya™s digital financial media properties, including TheStreet, RealMoney, Stockpickr, Action Alerts PLUS, Options Profits, ETF Profits, MainStreet and Rate-Watch. The new graphic system can be viewed at [ www.t.st ] under aMedia Kita.
"Our new branding, when fully implemented, will provide for a cohesiveness and a greater visual distinctiveness across all of our properties, which in turn will distinguish our products and services and help us continue to grow our brand equity as a leading content creator in our vertical."
Together with the rebranding, TheStreeta™s corporate headquarters, located on Wall Street in downtown New York City, have been completely modernized. An integral component of the office space now is TheStreeta™s new state-of-the-art video production studio where professional-grade video programming and interviews can be produced and edited to enhance a particular news story or to help augment the increasingly important multimedia component of TheStreeta™s content.
TheStreet is currently producing over 3,000 original articles and 500 videos a month.
aOur new identity reflects the fact that during the past 15 years, we have evolved from an early pioneer on the web to a leading provider of actionable analysis, commentary and quality journalism, with an expanding platform of properties in the financial and business media vertical,a said Daryl Otte, CEO of TheStreet. aOur new branding, when fully implemented, will provide for a cohesiveness and a greater visual distinctiveness across all of our properties, which in turn will distinguish our products and services and help us continue to grow our brand equity as a leading content creator in our vertical.a
This new graphic identity was developed in collaboration with renowned graphic designer Paula Scher of New York Citya™s top independent graphic design firm, Pentagram. To commemorate the Companya™s corporate rebranding, TheStreet will preside over the NASDAQ Closing Bell ceremony tomorrow, January 27, at 4:00 p.m. EST.
About TheStreet
TheStreet.com, Inc. is a leading digital financial media company that distributes its content through online, social media, tablet and mobile channels. The Company's network of brands include: TheStreet, RealMoney, Stockpickr, Action Alerts PLUS, Options Profits, ETF Profits, MainStreet and Rate-Watch. For more information on TheStreeta™s business, visit [ www.t.st ]. For financial and business news, actionable trading ideas, stock quotes and more, visit [ TheStreet.com ] via your web browser, follow TheStreet on [ Facebook ] and [ Twitter ], visit [ TheStreet.mobi ] from your mobile device and access TheStreet through all major tablet platforms.
