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KFC Christmas: A Japanese Advertising Success

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Japan: From Advertising Campaign to Christmas Staple

The story of Christmas in Japan is particularly intriguing. Not a traditional national holiday, its adoption is largely a post-World War II phenomenon, driven significantly by commercial interests. The now-iconic tradition of eating Kentucky Fried Chicken on Christmas Day didn't emerge organically; it's the result of a phenomenally successful advertising campaign launched by KFC in 1974. The slogan "Kentucky for Christmas!" resonated deeply with a population increasingly exposed to Western culture, offering a convenient and festive alternative to traditional Japanese meals. Today, ordering KFC for Christmas dinner requires pre-booking weeks in advance, demonstrating the tradition's enduring popularity. Beyond the fried chicken, Christmas in Japan has evolved into a secular celebration of romance, often likened to Valentine's Day, with couples exchanging gifts and enjoying festive illuminations.

Brazil: A Vibrant, Family-Focused Celebration

Brazil's Christmas is a passionate, lively affair, deeply rooted in family and religious observance. The humid South American climate means a "white Christmas" is rare, but the festive spirit remains undiminished. Christmas Eve (Consoada) is the focal point, a grand family dinner often featuring roasted turkey, pork, ham, and a wide array of traditional dishes. Elaborate nativity scenes, known as presepios, are painstakingly crafted and displayed, reflecting a strong Catholic heritage. Bright Christmas lights and decorations adorn homes and public spaces, creating a cheerful atmosphere. While Papai Noel (Santa Claus) brings gifts, Brazilian children also anticipate receiving presents on January 6th, celebrating the arrival of the Three Wise Men, echoing traditions found in other Latin American countries.

Sweden: The Magic of St. Lucia and the Julbord

Sweden's Christmas season is remarkably long and filled with unique traditions, beginning with St. Lucia Day on December 13th. This ancient festival, originally a pagan celebration of light during the darkest months, has been Christianized, but retains a mystical quality. A young woman is chosen to represent St. Lucia, adorned in a white gown, a crown of candles (now often electric for safety), and leading a procession of singing girls. This beautiful procession symbolizes bringing light and hope into the winter darkness. The Swedish Julbord - a lavish Christmas buffet - is a cornerstone of the celebration. This isn't a single meal, but rather a series of courses, featuring pickled herring in countless varieties, gravlax (cured salmon), smoked salmon, ham, sausages, Janssons temptation (a potato and anchovy casserole), and a wealth of other savory and sweet dishes. It's a social event, often lasting for hours, and a true feast for the senses.

Mexico: Las Posadas and the Journey to Bethlehem

Mexico's Christmas celebrations are steeped in religious and cultural history. Las Posadas is a nine-night celebration, beginning on December 16th, that dramatically reenacts the journey of Mary and Joseph searching for shelter in Bethlehem. Families and communities participate, going from house to house, singing traditional songs, and requesting lodging. At each house, they are initially turned away before being welcomed into the final "inn" for a festive party with food, music, and pinatas. Nochebuena (Christmas Eve) is a time for a special family dinner and midnight mass. While Santa Claus is recognized, the primary gift-giving occurs on January 6th, Dia de los Reyes Magos (the Day of the Three Kings), commemorating the visit of the Magi with gifts for the baby Jesus. Children leave their shoes outside hoping the Three Kings will fill them with treats.

Beyond these examples...

The diversity of Christmas celebrations extends far beyond these four countries. In Ukraine, spiderwebs are used as Christmas decorations, believed to bring good luck. In Iceland, children receive books as gifts on Christmas Eve, promoting literacy and a love of reading. In the Philippines, the Giant Lantern Festival showcases elaborate, illuminated lanterns, attracting crowds from around the world.

Christmas, ultimately, is a celebration of hope, joy, and togetherness. While the specific traditions may vary, the underlying message of peace and goodwill resonates universally, uniting people across cultures and continents.


Read the Full Her Campus Article at:
[ https://www.hercampus.com/school/nottingham/the-world-over-christmas-a-catch-up/ ]