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Scientists reveal PG Tips Chimp's story with cutting edge technology


Published on 2025-03-12 13:02:27 - MSN
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  • After her death, Twycross Zoo donated Choppers's skeleton to NMS, where it became part of an internationally-significant natural science collection of more than 10 million specimens. The study, which is published in the journal Scientific Reports ...

The article from MSN discusses a groundbreaking study involving a chimpanzee named PG Tips, who was part of a famous tea advertisement campaign in the 1960s. Scientists from the University of Portsmouth and the University of Lincoln used advanced facial recognition technology to analyze footage of PG Tips, revealing insights into his life and behavior. The study, published in the journal "Primates," not only explored PG Tips' interactions and well-being but also highlighted the ethical considerations of using animals in entertainment. The technology helped in identifying individual chimps, tracking their movements, and understanding their social dynamics, providing a deeper understanding of how these animals were treated and lived during their time in the spotlight. This research underscores the potential of modern technology in studying historical animal behavior and welfare.

Read the Full MSN Article at:
[ https://www.msn.com/en-ph/pets-and-animals/general/scientists-reveal-pg-tips-chimp-s-story-with-cutting-edge-technology/ar-AA1AMFCH ]