Science and Technology
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Mon, March 24, 2025
[ Mon, Mar 24th ]: Mumbrella
IAB Executive Technology Council unveils new chair

IAB Executive Technology Council unveils new chair

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Nicole Prior - who serves as head of media and adtech solutions APAC at Microsoft Advertising - is now the chair of IAB's Executive Technology Council.The announcement:IAB Australia announced today that Nicole Prior,
The IAB Executive Technology Council has appointed Mark Hollands, the chief technology officer of News Corp Australia, as its new chair. This announcement was made to enhance the council's focus on technology's role in the media and marketing sectors. Hollands, who has been with News Corp for over 15 years, brings extensive experience in digital transformation and technology strategy. His appointment aims to drive the council's initiatives in areas like data privacy, ad tech, and emerging technologies, ensuring that the industry remains at the forefront of technological innovation. The council, which includes senior technology leaders from various media companies, will benefit from Hollands' leadership in navigating the complex landscape of digital advertising and media technology.

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