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Science and Technology
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Ocelli Wines brings the G-force with a single-minded focus: Winery spotlight

Ocelli Wines: Harnessing the 'G-Force' with Unwavering Focus in Oregon's Wine Landscape

In the ever-evolving world of Oregon winemaking, where innovation meets tradition amid the lush valleys and rolling hills of the Willamette Valley, one winery stands out for its laser-sharp dedication to a singular vision. Ocelli Wines, a boutique producer that's quickly carving out a niche, embodies what it means to pursue excellence through focus. Founded by a passionate vintner with roots in both science and viticulture, Ocelli isn't just another label on the shelf—it's a testament to the power of specialization in an industry often tempted by diversification. At the heart of their story is the "G-force," a playful yet profound nod to their unwavering commitment to Grüner Veltliner, the Austrian white grape that's finding a fervent following in the Pacific Northwest.

The journey of Ocelli Wines begins with its founder, Greg Ocelli, a former aerospace engineer whose career trajectory took a sharp turn toward the vines. Ocelli, whose last name inspired the winery's moniker, traded the high-stakes world of jet propulsion and gravitational forces for the more grounded, yet equally precise, realm of winemaking. "G-force," in this context, isn't about fighter pilots or roller coasters; it's a clever acronym for "Grüner Force," symbolizing the winery's single-minded devotion to Grüner Veltliner. This grape, known for its crisp acidity, peppery notes, and versatility, has long been a staple in Austria's Wachau region. But in Oregon, where Pinot Noir reigns supreme, Ocelli's choice to go all-in on Grüner represents a bold departure from the norm.

Ocelli's path to winemaking wasn't a straight line. After years in engineering, where he dealt with the intricacies of physics and fluid dynamics—skills that, intriguingly, translate well to fermentation and barrel aging—he discovered a passion for wine during travels through Europe. It was in Austria that Grüner Veltliner captured his imagination. The grape's ability to express terroir with clarity, offering flavors ranging from green apple and citrus to white pepper and minerality, resonated with his analytical mind. Upon returning to Oregon, Ocelli immersed himself in the local wine scene, apprenticing at established wineries and honing his craft. By 2018, he launched Ocelli Wines with a clear mission: to produce world-class Grüner Veltliner that showcases the unique microclimates of the Willamette Valley.

What sets Ocelli apart is its uncompromising focus. Unlike many Oregon wineries that juggle multiple varietals to appeal to broad tastes, Ocelli produces only Grüner Veltliner-based wines. This singularity allows for deep exploration of the grape's potential. Their portfolio includes a flagship estate Grüner, sourced from meticulously tended vines in the Eola-Amity Hills AVA, where cool breezes and volcanic soils impart a distinctive vibrancy. The wines are fermented in stainless steel to preserve freshness, with some lots seeing brief skin contact for added texture and complexity. Ocelli also experiments with small-batch offerings, such as a skin-fermented "orange" style Grüner that pushes boundaries, blending traditional methods with modern flair.

Tasting through Ocelli's lineup reveals the depth of this focus. The entry-level Grüner Veltliner bursts with aromas of lime zest, fresh herbs, and a hint of wet stone, leading to a palate that's lively and balanced, with just enough acidity to pair seamlessly with everything from seafood to spicy Asian cuisine. For those seeking more intensity, the reserve bottling, aged partially in neutral oak, adds layers of almond and subtle spice, evoking the gravitas of top Austrian examples while embracing Oregon's fruit-forward profile. Ocelli's commitment to sustainability further enhances their appeal—practices like dry farming, cover cropping, and minimal intervention ensure that each bottle reflects not just the grape, but the health of the land.

Beyond the wines themselves, Ocelli's story is one of community and education. Greg Ocelli isn't content to simply make wine; he's an evangelist for Grüner Veltliner in Oregon. Through tastings, vineyard tours, and collaborations with local chefs, he aims to demystify the grape for American palates. "People often overlook Grüner because it's not as ubiquitous as Chardonnay or Sauvignon Blanc," Ocelli explains in interviews. "But once they try it, especially from Oregon soils, they see its potential as a food-friendly, everyday white that's also capable of aging gracefully." This educational bent has helped build a loyal following, with Ocelli's wines appearing on lists at Portland's trendiest restaurants and earning accolades from critics who praise their purity and precision.

The winery's location in the heart of the Willamette Valley provides an ideal canvas for this Grüner experiment. The region's cool climate mirrors Austria's, allowing for slow ripening that builds complexity without sacrificing acidity. Ocelli sources grapes from a mix of estate vineyards and trusted growers, all adhering to organic principles. Challenges abound—Grüner can be finicky, susceptible to mildew in Oregon's damp springs—but Ocelli's engineering background shines here. He employs data-driven viticulture, monitoring soil moisture, canopy density, and even gravitational influences on sap flow (a subtle tie-back to his "G-force" roots) to optimize yields and quality.

Looking ahead, Ocelli Wines shows no signs of diluting its focus. Plans for expansion include planting more Grüner acres and exploring hybrid styles, like a pét-nat sparkling version that could introduce the grape to a younger, adventure-seeking demographic. Yet, the core remains steadfast: one grape, done exceptionally well. In an era where wineries often chase trends—think natural wines, orange wines, or esoteric blends—Ocelli's approach is refreshingly disciplined. It's a reminder that true innovation sometimes comes from depth rather than breadth.

Critics and enthusiasts alike have taken note. Wine publications have lauded Ocelli's releases for their authenticity, with scores consistently in the 90+ range. One reviewer described the estate Grüner as "a symphony of freshness and finesse, proving that Oregon can rival the Old World in white wine prowess." This acclaim has translated to growing demand, with bottles selling out quickly through the winery's club and select retailers.

In the broader context of Oregon's wine industry, Ocelli represents a microcosm of the state's pioneering spirit. While Pinot Noir put Oregon on the map in the 1970s, the last decade has seen a diversification into whites like Chardonnay, Riesling, and now Grüner. Producers like Ocelli are part of a wave pushing boundaries, demonstrating that the Willamette Valley's terroir is versatile enough for international varietals. This focus on Grüner also highlights Oregon's role in climate-adaptive winemaking; as global temperatures rise, cooler-climate grapes like Grüner may become even more vital.

Visiting Ocelli Wines offers more than just a tasting—it's an immersion into a philosophy. The modest tasting room, set against vineyard views, invites guests to linger over flights that tell the story of each vintage. Greg Ocelli often hosts personally, sharing anecdotes from his engineering days and drawing parallels between the precision of rocket science and the art of winemaking. "Both require understanding forces beyond your control," he quips, "but with focus, you can harness them."

As Ocelli Wines continues to build momentum, it serves as an inspiration for aspiring winemakers. In a crowded market, their single-minded pursuit of Grüner Veltliner proves that specialization can lead to standout success. Whether you're a seasoned oenophile or a curious newcomer, Ocelli's "G-force" is a compelling force pulling you into the world of exceptional Oregon whites. With each sip, you're not just tasting wine—you're experiencing the power of focus in every drop.

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Read the Full Oregonian Article at:
[ https://www.oregonlive.com/wine/2025/07/ocelli-wines-brings-the-g-force-with-a-single-minded-focus-winery-spotlight.html ]