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MIAMI--([ BUSINESS WIRE ])--BUILDABLOCK CORP. (OTCBB: BABL), (aBuildablocka or the aCompanya), today announced that it will launch a test version of its website and mobile app on September 21, 2012 intended to provide essential technical and user feedback to finalize its systems and procedures. The launch will include high level interactivity between consumers and merchants so as to provide the Company with key feedback metrics in preparation for introduction of a fully robust website platform to the general public. The final launch date for the Buildablock website and mobile app is scheduled for release later this year in advance of the yearas major holiday buying season.

"We will utilize feedback from the launch in the spirit of enlisting both consumers and merchants to assist us to shape a unique experience that bridges both physical and online shopping and that optimizes retail transactions."

aOur beta launch will test our block purchasing model that looks to automatically discount product purchasing and integrates the many social and on-site shopping aspects associated with a highly satisfied consumer experience,a said Mr. Gary Oberman, Buildablockas CEO. aWe will utilize feedback from the launch in the spirit of enlisting both consumers and merchants to assist us to shape a unique experience that bridges both physical and online shopping and that optimizes retail transactions.a

The test abetaa launch will be a full capabilities website assessment as Buildablock-sponsored users will utilize all aspects of the Companyas block purchasing e-commerce model. This will include a range of virtual product transactions, the transmittal of awinksa - the process by which a user adds an item to the site, consumer and merchant profile data, the integration of social networking capabilities, and merchant deployment processes. The end-to-end testing will result in a thorough analysis of real-time logistics and the implementation of automatic solution mechanisms so as to enable a seamless website launch to the general public and rapid consumer and merchant adoption.

During the simulated shopping experience, consumers will look for products already posted on the test website as well as download photos of products they would like to purchase on a discounted basis. They will then use the Buildablock platform to join in with other consumers to bid directly through the site itself. Buildablock quickly and automatically negotiates a discount with the retailer on behalf of consumers that will result in consumer transactions. The testing will include the extensive analysis of Buildablockas mobile phone app which is a key to its core capabilities as it is intended to leverage location-based physical shopping experiences.

The intent of the beta launch is also to determine those features that are most preferred by both consumers and merchants, develop new ideas that result organically during the testing process and develop an enriched platform based on multi-constituent feedback. The Company will continue with its ongoing marketing campaign in coordination with the beta launch so as to build momentum towards its live launch and national roll-out of its unique e-commerce platform.

About Buildablock Corp.

Buildablock is an Internet service platform whose mission is to act as a transactional catalyst between buyers and sellers while leveraging a growing collection of patented, sophisticated user friendly tools. Growing beyond the scope of aggregation sites or group buying catalogs, Buildablock offers consumers maximum value for their purchasing dollar by combining group buying leverage, social media interactivity and automated negotiating tools. The Companyas dashboard of buying tools and follow-on services represent a new paradigm in supply chain interaction for both retailers and consumers alike. The Company expects that ease of customer acquisition and diverse, recurring revenue streams will combine to return exceptional value to the shareholders of Buildablock. For more information, visit the Company's website at [ http://www.buildablock.com ].

CAUTIONARY STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995.Statements in this Press Release may constitute aforward-looking statementsa within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Any statements contained herein which are not statements of historical facts and that address activities, events or developments that the Company expects, believes or anticipates will or may occur in the future, including statements about expected future results shall be deemed to be forward-looking statements. Forward-looking statements are inherently subject to risks and uncertainties, many of which cannot be predicted with accuracy and some of which might not even be anticipated. Future events, actual results and performance, financial and otherwise, could differ materially from those set forth in or contemplated by the forward-looking statements herein. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. The inclusion of any statement in this release does not constitute an admission by the Company or any other person that the events or circumstances described in such statement are material. Factors that could cause actual results to differ materially from those in forward-looking statements include, without limitation, the Companyas ability to establish technical feasibility, completing development of its Internet service platform, establishing critical strategic partnerships to promote the use of its Internet platform, successfully marketing the platform, establishing rapid visibility and adoption by our customer base and acceptance by merchants, demonstrating added value and reward that will ultimately change the behavior of our user base, responding to competitive developments and attracting, retaining and motivating qualified personnel. Additional information concerning these and other risks is described under aRisk Factorsa and aManagementas Discussion and Analysis of Financial Condition and Results of Operationsa in the Company's reports on Forms 10-K, 10-Q and 8-K that the Company files with the U.S. Securities and Exchange Commission. The forward-looking statements in this press release are based on current expectations and the Company assumes no obligation to update these forward-looking statements.