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AMSTERDAM--([ BUSINESS WIRE ])--[ Brightcove ] (NASDAQ: BCOV), a leading global provider of cloud content services, today announced at IBC 2012 commercial availability of Googleas Widevine multi-platform digital rights management (DRM) technology for its Video Cloud online video platform. Brightcove Video Cloud customers, including Television New Zealand and LG Electronics, are now able to leverage Widevine for secure delivery and playback on more than 539 million Widevine-enabled consumer electronics devices worldwide, 284 million of which are televisions, Blu-ray players, set-top boxes and game consoles according to Widevine.

"With Widevine DRM, Video Cloud customers now have access to a critical piece of the business and technology puzzle in offering secure, premium online video services to audiences on every screen"

Commercial availability of Widevine support for Video Cloud comes after Brightcove became the first online video platform to join and complete the comprehensive Certified Widevine Implementation Partner program, an intensive process that requires extensive training, written certification and hands-on practical testing. With Widevine now commercially available, Video Cloud customers have the potential to securely reach one of largest installed DRM footprints in the market.

aAs a broadcaster holding a significant amount of acquired content, DRM solutions are critical to our ability to securely deliver key content to the endpoints where our viewers want us to be,a said Richard Beniston, online product manager at Television New Zealand. aThe Widevine/Video Cloud solution enables us to extend our service to a number of crucial connected devices, and Brightcove has demonstrated a clear understanding that cross-platform DRM is an integral piece of the puzzle for us.a

LG Electronics is using Brightcoveas Widevine integration with Video Cloud to bolster its premium content initiatives. aLG is increasing the amount of high-quality premium video content on the LG Connected TV platform in direct response to consumer demand,a said Young-jae Seo, vice president of the service division of LGas Smart Business Center. aBrightcoveas integration of Widevine seamlessly automates the complicated processes associated with DRM, allowing us to securely deliver content and protect our content partnerships.a

Cloud-based Widevine DRM is now incorporated into the Video Cloud media asset ingestion process. This allows content owners and licensees to securely upload premium content and have it programmatically encrypted and packaged with Widevine DRM. Once packaged, these assets can be distributed via Video Cloud to distribution partners and content delivery networks for delivery to consumer experiences on PCs, smartphones, tablets, smart TVs, gaming consoles and other consumer electronics devices that support the Widevine technology.

aWith Widevine DRM, Video Cloud customers now have access to a critical piece of the business and technology puzzle in offering secure, premium online video services to audiences on every screen,a said Chris Johnston, vice president of digital media solutions at Brightcove. aWidevine support not only helps protect valuable content with studio-grade DRM, it also helps ensure the integrity of relationships between publishers and content owners with a vast reach across connected devices and platforms.a

Widevine DRM joins the multi-layered suite of Video Cloud content protection capabilities, which includes Adobe Flash Access DRM, Apple HTTP Live Streaming (HLS) encryption, domain restrictions, player whitelisting, and others.

Brightcove is demonstrating Widevine DRM support this week at IBC 2012 in Amsterdam at stand 5.C20.

Pricing and Availability

Integrated cloud packaging with Widevine DRM is available at an additional charge to qualified Video Cloud Enterprise Edition customers. For details, please contact Brightcove Sales at [ http://go.brightcove.com/forms/contact-sales/ ].

About Brightcove

Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud content services, offers a family of products used to publish and distribute the worldas professional digital media. The companyas products include Video Cloud, the market-leading online video platform, App Cloud, a pioneering content app platform, and Zencoder, a leading cloud-based media processing service and HTML5 video player technology provider. Brightcove has more than 4,650 customers in over 50 countries that rely on Brightcove cloud content services to build and operate media experiences across PCs, smartphones, tablets and connected TVs. For more information, visit [ http://www.brightcove.com ].

This press release may include forward-looking statements regarding anticipated objectives, growth and/or expected product and service developments or enhancements. Such forward-looking statements may be identified by the use of the following words (among others): "believes," "expects," "may," "will," "plan," "should" or "anticipates," or comparable words and their negatives. These forward-looking statements are not guarantees but are subject to risks and uncertainties that could cause actual results to differ materially from the expectations contained in these statements. For a discussion of such risks and uncertainties, see "Risk Factors" in the Company's filings with the Securities and Exchange Commission, including its most recent quarterly report on Form 10-Q. Brightcove assumes no obligation to update any forward-looking statements contained in this press release in the event of changing circumstances or otherwise, and such statements are current only as of the date they are made.