EDISON, NJ--(Marketwire - Aug 7, 2012) - [ Majesco Entertainment Company ] (NASDAQ: [ COOL ]), an innovative provider of video games for the mass market, announced today the release of the downloadable Hip-Hop Style Pack for [ Zumba® Fitness Rush ]. Featuring Pitbull's 'Hey Baby,' LMFAO's popular 'Sexy and I Know It' and 'Rock It Out,' a sizzling Zumba® original song, fans can build their track library and add fresh songs to their workout with this engaging new content.

Check out the new choreography in the Hip-Hop Style Pack by [ downloading ] the preview trailer or view it [ here ].

Priced individually at 160 Microsoft Points, all three songs are available for download from Xbox LIVE® Marketplace for the Xbox 360® video game and entertainment system from Microsoft. In addition, players can download all three songs together in the Hip-HopStyle Pack which is available for the discounted price of 440 Microsoft Points. New songs include:

• "Hey Baby (Drop It to the Floor)" Pitbull featuring T. Pain
• "Sexy and I Know It" LMFAO
• "Rock It Out" a Zumba® original track

Zumba® Fitness Rush, available on Kinect™ for Xbox 360®, invites players to lose themselves in the music with a fun, effective workout that amps up the dance-fitness play, providing a total body workout. Players can party with friends and family members in cooperative play through 42 electrifying new songs and routines while they move to 24 international dance styles -- that's twice the number of styles included in the original Zumba® Fitness game and more than any other dance game. Fans play through each routine in a variety of exclusive arenas while the new Progress Tracker calculates calories burned to maximize the overall workout. 

For more information about Zumba® Fitness Rush and the downloadable Hip-Hop Style Pack please visit [ zumbafitnessgame.com ].

About Zumba Fitness, LLC
Zumba Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout. Coined "fitness-parties," Zumba classes blend upbeat world rhythms with easy-to-follow choreography, which provide effective, total-body workouts. Founded in 2001, the company is now the largest branded fitness program in the world -- reporting more than 12 million weekly class participants, in over 110,000 locations, across more than 125 countries. In addition to its original Zumba® program, the company also offers a range of specialty classes, including Zumba Gold® (for active older adults), Zumba® Toning (body-sculpting class that uses maraca-like Toning Sticks), Aqua Zumba® (the ultimate "pool party" workout), Zumbatomic® (Zumba routines for kids), Zumba Sentao™ (chair-based Zumba class that strengthens, balances and stabilizes the core) and Zumba® in the Circuit (a 30-minute workout that combines signature Zumba® moves with circuit training at timed intervals). The Zumba® fitness lifestyle is rounded out by the company's many consumer product offerings, including DVD sets, music collections, multi-seasonal apparel and footwear, video games, Fitness-Concert™ events and a lifestyle magazine. For more information about Zumba Fitness programs and products, or to find a live class, visit [ zumba.com ] and find us on [ Facebook ]and [ Twitter ].

About Majesco Entertainment Company
Majesco Entertainment Company is a provider of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on all leading console and handheld platforms as well as online, social networks and mobile devices. Product highlights include Zumba® Fitness, Cooking Mama™, and Alvin and the Chipmunks. The company's shares are traded on the NASDAQ Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ with offices in San Francisco, CA, Brockhampton, UK, and a social games development studio in Foxboro, MA. More info can be found online at [ www.majescoent.com ] or on Twitter at [ www.twitter.com/majesco ].

Kinect, Xbox, Xbox 360, and Xbox LIVE are either registered trademarks or trademarks of the Microsoft group of companies.