LAS VEGAS, NV--(Marketwire - Mar 7, 2012) - Dig-It Underground Inc. (PINKSHEETS: [ DIGX ]) announced today that its wholly owned subsidiary Get Down Art has just inked a licensing deal for apparel in South America with Loft International. This deal will grant rights to Loft International to manufacture and distribute Sin City Kitty™ apparel in Brazil, South America. This is the second international license granted for Sin City Kitty™ in South America. The first license was with Fama for stationary.

Brandon Donofrio, President of Dig-It Underground Inc., stated, "The Sin City Kitty™ brand continues to grow every month. People love the kitty and we are only beginning to see the potential of the mega-brand, Sin City Kitty™."

You can visit Sin City Kitty™ at [ www.sincitykitty.com ]. The Sin City Kitty™ brand is owned by Dig-It Underground Inc. and is on the prowl.

Get Down Art is a fully owned subsidiary of Dig-It Underground Inc. The company e-commerce website can be viewed at [ www.getdownart.com ]. This Las Vegas based company specializes in apparel, branding intellectual properties, and graphic illustrations of world famous artists and brands. The company has been licensing artwork for consumer products as well as publishing open and limited edition art worldwide for 6 years. Get Down Art currently has licensing agreements with such notables as Elvis Presley Enterprises and the Bob Marley Estate, and others including Stephen Fishwick to create open editions and limited editions of the likeness of celebrities.

The information contained in this release consists of forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Exchange Act. These statements may involve risks and uncertainties that could cause actual results to differ materially from those described in such statements. Such forward-looking statements involve known and unknown risks and uncertainties, including all business uncertainties relating to product development, marketing, market acceptance, future capital requirements, and competition in general that may cause actual results to be materially different from those described herein as anticipated, believed, estimated or expected. The Company is under no obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.