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LAS VEGAS--([ BUSINESS WIRE ])--[ Bally Technologies, Inc. ] (NYSE: BYI), a leader in slots, video machines, casino-management, interactive applications, and networked and server-based systems for the global gaming industry, today announced that the South Point Hotel Casino Spa is implementing Ballyas award-winning[ iVIEW DM ]and[ Elite Bonusing Suite ]solutions to engage and excite patrons at its Las Vegas Strip property.

"We are very proud to continue our relationship with such a first-class property as South Point by implementing our trailblazing iVIEW DM systems solution"

The South Point will be the first Las Vegas property to use iVIEW DM and the Elite Bonusing Suite applications to enable interactive, floor-wide player-bonusing applications such as instant slot tournaments, [ Virtual Racinga" ] events, and[ U-Spina" real-time bonusing ] on most gaming devices with a touch-screen display.

iVIEWa" displays and iVIEW DM will be deployed across the floor at the South Point. Installation is scheduled for May 2012. The South Point Hotel Casino Spa plans to host Virtual Racing events in which each player chooses a horse to wager on and watches the race unfold on the in-game screen.

aWe have been long-time partners with Bally Technologies and are excited to take our partnership to the next level,a said South Point President and Chief Executive Officer Michael Gaughan. aItas essential for us to find new and exciting ways to provide entertainment for our players, and events like Virtual Racing will provide a lot of fun for our loyal guests.a

Cliff Paige, Director of Slot Operations at South Point, adds: aIn all markets itas especially important to stand out from the competition, but in Vegas, itas even more important, given the level of competition. Being the first casino in Las Vegas to feature the excitement of Ballyas Elite Bonusing Suite solutions will do just that a' make us stand out. Weare confident Bally will provide the great support needed to make this a total success.a

South Point operators plan to gradually implement other Elite Bonusing Suite applications, including [ DM Tournaments ]a" and U-Spin Bonusing.

aWe are very proud to continue our relationship with such a first-class property as South Point by implementing our trailblazing iVIEW DM systems solution,a said Bally Technologiesa President and Chief Operating Officer Ramesh Srinivasan. aThis will help continue the growth of our iVIEW and Elite Bonusing Suite products. Itas truly an exciting time to be at Bally.a

About South Point

The South Point is a 2,200-room resort in Las Vegas, Nevada providing affordable luxury while catering to visitors and locals alike. This casino destination features a world-class spa, bowling center, nine restaurants, showroom, equestrian arena, convention center, exhibit hall, bingo, 16 movie theatres, and all of the casino games that made Las Vegas famous. The South Point opened in 2005 with a large casino expansion in the summer of 2010. For more information, please visit [ http://www.southpointcasino.com ].

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates, and distributes advanced gaming devices, systems and technology solutions worldwide. Ballyas product line includes reel-spinning slot machines, video slots, wide-area progressives, interactive and mobile applications, and Class II, lottery, and central-determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Senior Director, Marketing & Corporate Communications, at 702-584-7742, or visit [ http://www.ballytech.com ]. Connect with Bally on [ Facebook ], [ Twitter ], [ YouTube ] and [ LinkedIn ].

This news release may contain aforward-lookinga statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements.Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Companyas filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of todayas date.

a" BALLY TECHNOLOGIES, INC. a"