REDWOOD SHORES, CA--(Marketwire - Jan 30, 2012) - Oracle (NASDAQ: [ ORCL ])

News Facts

• Gartner, Inc. has named Oracle as a Leader in its latest "Magic Quadrant for Master Data Management of Customer Data Solutions." (1)
• Gartner's Magic Quadrant reports position vendors within a particular quadrant based on their completeness of vision and ability to execute.
• According to Gartner, "Leaders have strong results and delivery capabilities, and will continue to have them. They typically possess a large, satisfied customer base (relative to the size of the market) and enjoy high visibility in the market. The size and financial strength of the Leaders enable them to remain viable in a challenging economy. Leaders have mature offerings and track records of successful deployments, even in the most-challenging environments, across all geographies and in many vertical industries. Leaders have the strategic vision to address evolving client requirements; however, they're not always the best choice."
• According to Gartner, "Master Data Management (MDM) is a technology-enabled discipline in which business and IT work together to ensure the uniformity, accuracy, stewardship, semantic consistency and accountability of the enterprise's official, shared master data assets. Master data is the consistent and uniform set of identifiers and extended attributes that describes the core entities of the enterprise, such as customers, prospects, citizens, suppliers, sites, hierarchies, and chart of accounts."
• Gartner continues, "The ability to create, maintain and leverage a single, trusted, shareable version of customer master data is increasingly seen as an essential requirement in commercial and noncommercial organizations to support business processes and business decision making."
• The [ Oracle Master Data Management Suite ] of products, including [ Oracle Product Hub ], [ Oracle Customer Hub ], [ Oracle Supplier Hub ], Oracle Hyperion DRM, Oracle Site Hub and [ Oracle Enterprise Data Quality ]. It is the most complete, best-in-class, MDM offering on the market, and helps customers consolidate and maintain complete, accurate, and authoritative master data across the entire enterprise.
• [ Oracle Customer Hub ] enables organizations to centralize all customer information from heterogeneous systems, creating a single view of customer information that can be leveraged and shared across all functional departments in the enterprise, as well as externally with trading partners.

Supporting Quote

• "Creating a single view of the customer is very important as it helps organizations increase revenues and profitability, drive efficiencies and mitigate risks," said Melissa Boxer, Vice president, Customer Hub Product Strategy, Oracle. "We believe Oracle's position in the Leaders Quadrant in Gartner's Magic Quadrant for Master Data Management of Customer Data Solutions demonstrates our commitment to delivering the industry's most complete MDM suite. With a single view of customer information that can be leveraged across all functional departments and analytical systems, our customers can enhance business processes and optimize decision making."

Supporting Resources

• [ Magic Quadrant for Master Data Management of Customer Data Solutions ]
• [ Oracle Master Data Management Suite ]
• Join the Oracle Master Data Management online community: [ MDM Blog ]

(1) Gartner, Inc., "Magic Quadrant for Master Data Management of Customer Data Solutions," by John Radcliffe, Bill O'Kane, December 12, 2011

About the Magic Quadrant
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Oracle
Oracle engineers hardware and software to work together in the cloud and in your data center. For more information about Oracle (NASDAQ: [ ORCL ]), visit [ www.oracle.com ].

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