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Bally Technologies Installs Systems Solutions at New Big Jima?s Gambling Hall & Saloon in Colorado


Published on 2011-09-15 06:12:17 - Market Wire
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LAS VEGAS--([ BUSINESS WIRE ])--[ Bally Technologies, Inc. ] (NYSE: BYI), a leader in slots, video machines, casino-management, server-based systems, and mobile applications for the global gaming industry, today announced the completion of a new systems installation at Big Jima™s Gambling Hall & Saloon in Cripple Creek, Colo.

"This installation demonstrates that we have an innovative and industry-leading solution for casinos of all sizes."

aWea™re excited to partner with Bally Technologies for the installation of Ballya™s world-class systems products at our property,a said Kirk Saylor, Owner and Chief Financial Officer of Big Jima™s. aBally is the best in the business, and thata™s why we chose them for our systems solutions.a

The new Big Jima™s Casino, located in the historic Imperial Casino building in Cripple Creek, selected Ballya™s [ SDS® Windows® ] and [ CMPa" 12 ] slot-management systems to manage 207 gaming machines and provide numerous slot accounting, reporting, and marketing functions.

Ballya™s SDS Windows provides a competitive and scalable slot management system utilizing a modern scalable architecture. The SDS Windows solution delivers flexibility, easy maintainability, and horizontal and vertical scalability for any size of casino operation. This slot-accounting and player-tracking data collection system is an integrated information system that continually monitors slot machines, other gaming devices, and customer gaming activity. SDS offers superior single-wire functionality that works on new and older generation machines from a variety of manufacturers.

The CMP player-tracking system helps manage and evaluate the player database, and enables casinos to gather and track data, includingaplayera™s favorite beverage and preferred language.

aThe SDS and CMP systems are enabling Big Jima™s to manage their player database in real time to deliver customizable marketing solutions and promotions to their loyal players,a said Mark Wiedemer, Bally Technologiesa™ Director of Systems Sales for Bally. aThis installation demonstrates that we have an innovative and industry-leading solution for casinos of all sizes.a

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Ballya™s product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery and central determination games and platforms. As the worlda™s No. 1 gaming-systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit [ http://www.ballytech.com ].

This news release may contain aforward-lookinga statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements.Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Companya™s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of todaya™s date.

a" BALLY TECHNOLOGIES, INC. a"

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