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Yahoo! Launches Comprehensive Local Offers Program

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^{Published in Science and Technology on Tuesday, November 16th 2010 at 8:50 GMT by Market Wire}  

SUNNYVALE, Calif.--([ BUSINESS WIRE ])--Yahoo!, Inc. (NASDAQ:YHOO) today announced the launch of Local Offers, a program in which Yahoo! is partnering with leading online and offline providers to build one of the largest and most comprehensive repositories of local offers on the Internet. Currently in limited beta in the U.S., Local Offers will make it easy for millions of consumers to find, right on Yahoo!, the best local deals and savings in their area.

"This partnership enables our merchants to reach a highly targeted audience at scale to deliver luxury lifestyle offers"

aThe local landscape is exploding with new sources of content and advertising, and consumers want these experiences personalized just for them. Yahoo! is taking the complexity out of finding the great local deals that are most relevant to their interests and needs,a said Matt Idema, vice president, Yahoo! Local. aWith more than 180 million unique visitors¹ to Yahoo!a™s sites in the U.S., we are uniquely positioned to deliver our local-offer partners the massive scale and targeting needed to reach engaged audiences, grow their businesses, and drive foot traffic to local merchants.a

Yahoo! is launching its Local Offers program with more than a dozen partners to provide a wide selection of local deals, coupons and other offers a" from nearby spas, restaurants and other local retailers. These partners will benefit from Yahoo!a™s unique ability to reach the right consumers in the right setting in meaningful numbers. Launch partners include Groupon, LivingSocial, Gilt City, BloomSpot, BuyWithMe, DealOn, Zozi, CrowdSavings, Lifebooker, FreshGuide, Scoop St, Goldstar, HomeRun, Tippr, Coupons.com, and Valpak. More partners are to come.

aConsumers are inundated with offers, both online and off. I think a service that aggregates several different special deals sources will give consumers great deals and make the marketplace much more transparent,a said Karsten Weide, research vice president, Digital Media & Entertainment, at IDC. aFor partners in such a service, the audience reach of a large partner will give them a lot of much needed distribution.a

Yahoo!a™s Local Offers program is open to all deal providers, including local adeal of the daya partners and traditional direct-marketing partners, offering them an effective way to target offers and reach engaged audiences. In the near future, Yahoo! will extend the reach of its Local Offers program, making it available to more consumers throughout the US.

1. comScore Media Metrix, October, 2010

About Yahoo!

Yahoo! is an innovative technology company that operates the largest digital media, content, and communications business in the world. Yahoo! keeps more than half a billion consumers worldwide connected to what matters to them most and delivers powerful audience solutions to advertisers through its unique combination of Science + Art + Scale. Yahoo! is headquartered in Sunnyvale, California. For more information, visit [ pressroom.yahoo.com ] or the company's blog, Yodel Anecdotal ([ yodel.yahoo.com ]).

Yahoo! is the trademark and/or registered trademark of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.

Partner Quotes in Support of Yahoo!a™s Local Offers Program

LivingSocial:

aThis partnership provides us with an excellent opportunity to engage the Yahoo! community with the same great deals that are available through LivingSocial,a said Tim Oa™Shaughnessy, CEO and co-founder of LivingSocial. aAs Yahoo! users enjoy interacting within their local communities, they can take advantage of outstanding deals on all the services and experiences LivingSocial offers in their area -- from restaurants and spas, to travel and outdoor adventure.a

Gilt City:

aWorking with Yahoo! will allow us to offer targeted Gilt City experiences to Yahoo!a™s impressive local audience,a said Nate Richardson, president of Gilt City. aThis partnership builds on the strength of Gilt City as we expand into more markets.a

BloomSpot:

aThis partnership enables our merchants to reach a highly targeted audience at scale to deliver luxury lifestyle offers,a said Jasper Malcolmson, CEO, BloomSpot. aWith Yahoo!, this is an opportunity for millions of consumers to discover incredible getaways and unique local experiences from Bloomspot.a

BuyWithMe:

aClearly, shoppers and businesses alike have embraced the community-buying model and we envision huge growth potential in 2011 and beyond,a said Cheryl Rosner, CEO, BuyWithMe. "It's more thanconnecting the right shoppers with the best local businesses in their city.Ita™s about helping people discover and better enjoy their communities while providing businesses with new and repeat loyal customers.a