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Yahoo! Adds the Voice of the People With the Launch of the Yahoo! Contributor Network

^{Published on 2010-11-15 05:11:33 - Market Wire}
 

SUNNYVALE, Calif.--([ BUSINESS WIRE ])--Yahoo! (NASDAQ:YHOO) today is inviting people to contribute to many of its most popular sites with the launch of the Yahoo! Contributor Network, a new platform for people to publish their creative content on Yahoo!. The Yahoo! Contributor Network is an evolution of the Associated Content platform and will bring contributions from more than 400,000 writers, photographers, and videographers to the Internet's largest media destinations, including Yahoo! News, Yahoo! Finance, Yahoo! Sports, and even the Yahoo! homepage, among many others.

"Bringing this authentic perspective to Yahoo!'s most popular sites will deepen our engagement with the millions of people who visit us every day and provide new opportunities for creative contributors who participate in the Yahoo! experience."

"The launch of the Yahoo! Contributor Network is a great example of how Yahoo! is executing against its content strategy. In less than six months since the acquisition of Associated Content, we've completely retooled the platform in order to bring the people's voice to Yahoo!," said Carol Bartz, CEO, Yahoo!. "Bringing this authentic perspective to Yahoo!'s most popular sites will deepen our engagement with the millions of people who visit us every day and provide new opportunities for creative contributors who participate in the Yahoo! experience."

The Yahoo! Contributor Network extends Yahoo!'s position as the leading provider of high-quality, personally relevant content by bringing the diverse perspectives of more than 400,000 contributors to Yahoo!'s existing media portfolio. The new platform invites all Yahoo! users to become a part of the Yahoo! experience by sharing their perspectives and expertise, and also lets Yahoo! editors quickly and efficiently assign and select crowdsourced contributions for all of Yahoo!'s media properties. These contributions a" which span topics from niche to mainstream a"complement the programming already provided by Yahoo!'s award-winning editorial team and content partners.

"With the launch of the Yahoo! Contributor Network, our contributors now have an unprecedented opportunity for exposure and distribution across Yahoo!'s portfolio," said Luke Beatty, vice president and general manager, Yahoo!. "Associated Content has been known for maintaining the industry's largest contributor base, and with the launch of the Yahoo! Contributor Network, we've added scale and reach that sets us apart from any other crowdsourced media platform."

The Yahoo! Contributor Network is the culmination of a months-long effort to merge the strengths of Associated Content and Yahoo!, following the announcement of Yahoo!'s acquisition of Associated Content in May 2010. The Associated Content from Yahoo! library will continue to serve as the official digital library for all content generated by the Yahoo! Contributor Network. It remains one of the world's largest sources of community-created content, with over two million contributions spanning text, images, video, and audio.

The Yahoo! Contributor Network also sets performance payment guidelines for content featured on Yahoo! sites, and has a dashboard that provides full transparency into how each contributor's content performs. For more information, visit: [ http://contributor.yahoo.com ].

About Yahoo!

Yahoo! is an innovative technology company that operates the largest digital media, content, and communications business in the world. Yahoo! keeps more than half a billion consumers worldwide connected to what matters to them most and delivers powerful audience solutions to advertisers through its unique combination of Science + Art + Scale. Yahoo! is headquartered in Sunnyvale, California. For more information, visit [ pressroom.yahoo.com ] or the company's blog, Yodel Anecdotal ([ yodel.yahoo.com ]).

Yahoo! is the trademark and/or registered trademark of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.