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Acxiom Reinvents Customer Identification Again

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^{Published in Science and Technology on Thursday, October 7th 2010 at 13:36 GMT by Market Wire}  

LITTLE ROCK, Ark.--([ BUSINESS WIRE ])--Acxiom^® Corporation (Nasdaq: ACXM), a recognized leader in marketing services and technology, today announced AbiliTec^® Digital, which redefines customer identification by incorporating new digital identifiers. For the first time, Acxiom clients can identify customers through email and mobile addresses, not just physical identifiers, dramatically improving customer information accuracy.

"The native incorporation of digital identifiers to our AbiliTec dramatically improves customer information accuracy for marketing, service and risk applications."

More than a decade ago, Acxiom introduced marketers to customer data integration (CDI) with its patented AbiliTec service. Ten years later, AbiliTec ensures that more than one trillion marketing, service and risk transactions a year are based on accurate customer information. Today, consumer data is more dynamic as people have multiple email addresses and phone numbers. By incorporating new native digital identifiers, AbiliTec Digital addresses the challenge of accurately connecting clientsa™ customers to these data points, delivering significant results in marketing performance.

The results from more than 20 customers are compelling:

• $6 million in client savings by eliminating redundant contacts across channels
• 37 percent of orphaned email addresses recovered to incorporate into marketing campaigns
• 20 percent of leads reclassified because they were already customers.

Only AbiliTec Digital provides the identification of digital identifiers, facilitating the integration of data from digital and more traditional channels, to provide the most accurate view of customer information. Tests demonstrate a 10-20 percent lift in effectiveness using AbiliTec Digital compared to software alone. Additionally, AbiliTec Digital can be easily implemented by clients since it is designed to integrate into existing customer information systems.

Forrester Research, Inc. reported earlier this year that a42 percent of survey respondents find integrating online and offline channels challenging.a¹ With the introduction of AbiliTec Digital,Acxiom addresses this major obstacle to successful marketing campaigns.

aEngaging with todaya™s connected consumers requires accurate customer information,a said Marty Sunde, Acxiom senior vice president, Global Products and Solutions. aThe native incorporation of digital identifiers to our AbiliTec dramatically improves customer information accuracy for marketing, service and risk applications.a

About Acxiom

Acxiom is a recognized leader in marketing services and technology that enable marketers to successfully manage audiences personalize consumer experiences and create profitable customer relationships. Our superior industry-focused, consultative approach combines consumer data and analytics, databases, data integration and consulting solutions for personalized, multichannel marketing strategies. Acxiom leverages over 40 years of experience in data management to deliver high-performance, highly secure, reliable information management services. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, USA, and serves clients around the world from locations in the United States, Europe, Asia-Pacific, the Middle East and South America. For more information about Acxiom, visit [ www.acxiom.com ].

¹ aTrends in Cross-Channel Campaign Managementa, Forrester Research, April 14, 2010

Acxiom and AbiliTec are registered trademarks of Acxiom Corporation