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Boots UK Wins the Unica Marketing Success Award

^{Published on 2010-07-08 05:10:51 - Market Wire}
 

WALTHAM, MA--(Marketwire - July 8, 2010) - [ Unica Corporation ] (NASDAQ: [ UNCA ]), the recognized leader in [ marketing software ] solutions, has announced that Boots UK, the UK's leading pharmacy-led health and beauty retailer, was selected as the winner of this year's Marketing Success Award (MSA) at its recently concluded Marketing Innovation Summit (MIS). This year's MIS featured the latest innovations and best practices covering all aspects of marketing -- from email and direct mail to social media and mobile marketing. The 2010 conference included dozens of insightful customer cases, highlighted by the annual MSA presentations.

Boots UK has implemented an innovative [ cross-channel marketing ] strategy that won over conference attendees -- leading marketers from around the world. The Boots UK presentation emphasized how it successfully optimized its customer contact strategy across a variety of marketing channels, including quarterly loyalty program statements and in-store kiosk marketing programs. Its contact strategy balances marketing goals, contact preferences, fatigue rules, and business constraints to determine the optimal contact strategy over time for each customer. With this approach, Boots UK was able to:

Improve efficiency of

• Statement production
• Campaign output

Provide greater business ownership

• Reduced dependency on IT
• Increased scope for planning and testing

Deliver results

• In incremental sales

Other finalists for this year's award included InterContinental Hotels Group (IHG) and National Research Center for College & University Admissions (NRCCUA).

• IHG, the world's largest hotel group by number of rooms, highlighted its innovative use of real-time and personalized marketing in channels such as email and its web site to achieve triple digit increases in clickthroughs per day and revenue per impression.
• NRCCUA, a leading non-profit educational research organization, spoke on its use of a broad set of online Unica products to transform its marketing, improving response rates exponentially year over year and making dramatic improvements to its match rate between colleges and students.

"We are pleased to be recognized by other marketers for the work we've done and the results we've achieved around our loyalty marketing program," said Martin Squires, Head of Customer Insight, Boots UK. "With Unica, we have been able to deepen relationships with our customers that are part of our innovative loyalty program."

"Congratulations to Boots UK and our other MSA finalists, all of which are advancing marketing innovation and achieving tremendous results. Marketing continues its rapid evolution and Boots UK and our other customers exemplify smart and effective marketing," said Yuchun Lee, CEO, Unica. "Year after year, our MIS conferences serve as a great forum for marketing innovation, and businesses and consumers worldwide should be excited about the steps our customers are taking to make marketing so relevant that it feels like a service."

Unica wants to extend its thanks to the following MIS sponsors: Pinpoint Systems, Acxiom, Epsilon, Equifax, Customer Centria, Merkle, Targetbase, AmberLeaf, Client Spectrum, Covalent Marketing, Mobile Messenger, Quaero, a CSG Solution, RiverPoint, Saepio, Semphonic, SimpleFeed, and Stratigent.

About Unica
Unica Corporation (NASDAQ: [ UNCA ]) is the recognized leader in marketing software solutions. Unica's advanced set of [ enterprise marketing management ] and on-demand marketing solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of [ online and offline marketing ]. Unica's unique [ interactive marketing ] approach incorporates [ customer analytics ] and [ web analytics ], centralized decisioning, cross-channel execution, and integrated marketing operations. More than 1,500 organizations worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit [ www.unica.com ].

Note to Editors: Copyright 2010 Unica Corporation. Unica, the Unica logo, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements
The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those factors listed in the Company's Annual Report on Form 10-K for the fiscal year ended September 30, 2009 under "Risk Factors", which factors could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.