

Borland Receives Positive Rating in Analyst Firm?s Application Lifecycle Management MarketScope Report
AUSTIN, Texas--([ BUSINESS WIRE ])--Borland Software Corporation (NASDAQ:BORL) ([ www.borland.com ]), the global leader in Open Application Lifecycle Management (ALM), today announced that it received a "positive" rating in Gartner's "MarketScope for Application Life Cycle Management"1 report.
Borland was among 12 vendors evaluated in the report, which rates the overall market for ALM products as positive: "Although current economic conditions will suppress many projects, we believe that the ALM market will stay relatively strong because of the value that ALM returns to a company in productivity, predictability, automation and governance." Moreover, "efficient coordination and automation of the delivery process requires new collaborative approaches to the planning, measurement, control and reporting of activities. These new approaches are what make ALM processes vital to leading-edge development activities."
"With this MarketScope, we believe Gartner has acknowledged the need for solutions that can help organizations manage the end-to-end process of delivering applications," said David Wilby, Borland's vice president of product strategy. "By characterizing an ALM solution as one that is focused on tackling the ‘M' – rather than the discrete phases of the lifecycle – we think Gartner's definition of ALM maps closely to the vision and strategy that Borland has been executing against. Our positive rating reaffirms Borland's commitment to helping customers transform software delivery into a managed business process."
Included in the report, [ Borland ][ ® ][ Management Solutions ] (BMS) enables customers to better track, measure, predict and improve the performance of their software delivery organizations. Leveraging the Borland Open ALM Framework, BMS plugs into a customer's existing ALM tooling infrastructure, providing an ALM management "cockpit" that gives unprecedented visibility and control over the entire application lifecycle.
While most enterprises have made investments in tools and processes that support the various "phases" of ALM – requirements management, software change and configuration management, and quality assurance – the siloed nature of these tools and processes has made it difficult to treat software delivery as a business process, with end-to-end visibility, metrics and intelligence. BMS finally unlocks the value of these tools by providing a set of applications that software organizations can use to manage their core business process – from demand to delivery.
About the MarketScope
The MarketScope is copyrighted 2008 by Gartner, Inc. and is reused with permission. The MarketScope is an evaluation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the MarketScope, and does not advise technology users to select only those vendors with the highest rating. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About Borland
Founded in 1983, Borland (NASDAQ:BORL) is the leading vendor of Open Application Lifecycle Management (ALM) solutions – open to customers' processes, tools and platforms – providing the flexibility to manage, measure and improve the software delivery process. To learn more about maximizing the business value of software, visit [ http://www.borland.com ].
1 Gartner "MarketScope for Application Life Cycle Management," Jim Duggan, Matt Light, Thomas E. Murphy, December 17, 2008