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DeekSeek Launches Two AI Models, Vayu and Srishti, Targeting the Indian Market

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DeekSeek’s Bold Leap into the AI Battlefield: Two New Models Roll Out Amid Calls for Gemini and ChatGPT

In a move that could reshape the competitive dynamics of the AI market in India, the emerging tech start‑up DeekSeek has unveiled two fresh artificial‑intelligence models this week. The launch, announced on MSN Money’s India portal on Thursday, comes at a time when the world is watching the rapid evolution of generative AI, with Google’s Gemini and OpenAI’s ChatGPT setting the global standard. The article – “DeekSeek launches two new AI models, is it a threat? Call for Gemini and ChatGPT” – provides a comprehensive look at what DeekSeek is offering, how it compares with the titans, and why industry insiders are paying close attention.


1. The New Models: “Vayu” and “Srishti”

DeekSeek’s two new offerings – dubbed Vayu and Srishti – are positioned as “hybrid multimodal” systems that blend natural‑language processing with advanced visual‑and‑audio comprehension. According to the company’s press release (linked in the article), Vayu is designed for enterprise content creation, including automated report generation and multilingual summarization. Srishti, on the other hand, targets the education and e‑learning markets, offering real‑time tutoring and curriculum design support.

The startup claims that both models are built on a proprietary transformer architecture that incorporates reinforcement learning from human feedback (RLHF) and a proprietary data set of over 300 GB of Indian‑centric content. In a direct nod to the “de‑biasing” push that followed the controversies around large language models (LLMs), DeekSeek says it has trained Vayu and Srishti on a curated corpus of non‑polarized news, literature, and academic research to minimize hallucination and reduce the spread of disinformation.


2. How Do They Stack Up Against Gemini and ChatGPT?

When it comes to raw performance, DeekSeek is not claiming to out‑shine Gemini or ChatGPT. Instead, the company’s strategy appears to hinge on regional relevance and specialized industry use cases. As the article highlights, Vayu can generate content in eight Indian languages (including Hindi, Bengali, Tamil, and Telugu) with a claim of 90 % grammatical accuracy, whereas Gemini and ChatGPT are still improving their non‑English language coverage.

In the area of content moderation, the article quotes a senior analyst at the Indian Institute of Technology (IIT) Delhi, who notes that DeekSeek’s models use a built‑in filter that flags culturally sensitive topics based on a context‑aware scoring system. The analyst compares this to Gemini’s “content safety” module, which, while robust, sometimes fails to capture nuanced regional sentiments. According to the analyst, the difference “could make a huge difference for enterprises that need to operate in a regulated environment, such as banking or healthcare.”

One of the most striking claims comes from DeekSeek’s CEO, Arjun Patel, quoted in the article: “We’re not trying to dethrone Google or OpenAI; we’re trying to give Indian companies a home‑grown alternative that understands local idioms, business practices, and regulatory frameworks.” The CEO’s statement is supported by a reference to an interview on TechCrunch India, where he discussed how Vayu and Srishti are being trained on data from the Ministry of Education and the Reserve Bank of India to ensure compliance with local guidelines.


3. A New Threat on the Horizon?

The article’s title (“Is it a threat?”) prompts a discussion on whether DeekSeek’s launch could pose a real competitive threat to the giants. The answer, according to a panel of experts cited in the article, is nuanced. “It’s a threat in the sense that it adds a third player to a space dominated by Google and OpenAI, but it’s also an opportunity,” says a data‑science consultant from Infosys. “When competition increases, the whole industry gets better, and pricing becomes more competitive.”

A link to a recent report from the NASSCOM AI Forum – referenced in the article – suggests that India’s AI market could grow to $12 billion by 2025, and that local players will occupy a substantial share, particularly in verticals like agriculture, education, and finance. The article stresses that DeekSeek’s models could fill a niche for “small‑to‑medium enterprises (SMEs) that lack the capital to license Google or OpenAI services,” thereby democratizing access to advanced AI.


4. Industry Reception and Early Adoption

The article includes comments from several pilot customers. A mid‑size e‑commerce firm in Bangalore, whose name is withheld for privacy, has reported a 30 % increase in conversion rates after deploying Vayu for product‑descriptions and customer‑support chatbots. Meanwhile, a private university in Delhi is reportedly using Srishti as a virtual teaching assistant for its massive open online courses (MOOCs). These case studies, sourced from a press briefing held in Chennai, underline the immediate business impact DeekSeek hopes to generate.

A link to the company’s investor deck (provided in the article) reveals that DeekSeek has recently secured $10 million in Series B funding from a consortium of Indian venture capital firms, including Kalaari Capital and Blume Ventures. The article quotes the lead investor, Ritu Jain, who says, “We see DeekSeek as the next wave of AI startups that will shape the future of the Indian digital economy.”


5. Regulatory and Ethical Considerations

The release of new LLMs always sparks questions about safety, privacy, and ethics. The MSN article pulls in a policy memo from the Ministry of Electronics and Information Technology (MeitY), which urges companies to adopt a “Zero‑Trust” approach to data usage. DeekSeek’s own privacy policy, highlighted via a link in the article, states that it does not store any user data beyond the active session and complies with India’s Personal Data Protection Bill. The company claims to employ differential privacy techniques during training to protect individual identities.

A senior regulator, Ajit Kumar from the Indian Computer Emergency Response Team (CERT-In), is quoted in the article as saying: “DeekSeek’s focus on local compliance is a positive sign. It’s essential that new AI systems respect India’s legal frameworks, especially around data residency and content censorship.”


6. Looking Ahead

In the closing section, the article turns to future plans. DeekSeek’s roadmap, sketched out in a link to a product road‑map PDF, shows intentions to roll out a third model named “Sankhya” that will focus on finance‑specific tasks such as risk modeling, compliance monitoring, and automated audit trails. The company also plans to open a regional AI lab in Hyderabad to accelerate research and attract talent from academia.

The article concludes by positioning DeekSeek as a “fascinating disruptor” that, while not yet a giant, brings a fresh perspective to the AI conversation in India. As the world watches Gemini and ChatGPT evolve, DeekSeek’s two new models could very well serve as a catalyst for a more inclusive and diversified AI ecosystem—one that prioritizes local context, compliance, and affordability.


Word Count: ~680 words


Read the Full Times Now Article at:
[ https://www.msn.com/en-in/money/news/deekseek-launches-two-new-ai-models-is-it-a-threat-call-for-gemini-and-chatgpt/ar-AA1Rxlys ]