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Initial order received from EVI joint venture partner in China

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^{Published in Science and Technology on Thursday, August 13th 2009 at 4:04 GMT, Last Modified on 2009-08-13 04:04:31 by Market Wire}  

 BURLINGTON, ON, Aug. 13 /CNW/ - IPICO Inc. (TSX-V: RFD) ("IPICO" or "the Company") is pleased to announce that it has received the first order from its joint-venture partner, CATS LUHAI (Beijing) Investment Co., Ltd. (CATS LUHAI) of the People's Republic of China (see IPICO release dated April 29, 2009). This initial order is for 2,000,000 of IPICO's newly developed secure chips for use in the implementation and management of an integrated, RFID motor vehicle identification and registration, route identification and toll collection program. Driven by the impacts of China's expanding transportation infrastructure and rapidly increasing car production, this program supports extensive plans to upgrade and automate the 63,000 kilometer-long patchwork of manual toll collection concessions that make up the country's existing network of national, provincial and local highways. IPICO's equity partner, CATS LUHAI, is a subsidiary of the China Academy of Transportation Sciences (CATS), an agency of the Chinese national Ministry of Transport with general responsibility for transportation planning, transportation finance, traffic information, traffic and security, environmental protection, transportation standards and measurement, transportation of new technologies, new materials development and application of modern scientific research in the fields of logistics. The IPICO - CATS LUHAI joint venture followed a three-year long competitive evaluation process run by CATS. The academy selected IPICO's UHF RFID Electronic Vehicle Identification (EVI) technology over a number of competitive offerings. IPICO's automated RFID tolling solution is being used as the platform for the development of advanced vehicle identification and routing solutions for China's estimated 56 million motor vehicles. The implementation program is projected to sharply reduce operating costs, improve revenue efficiencies, and significantly reduce the high levels of traffic congestion and resulting pollution experienced in the country's most densely populated regions. IPICO expects to be shipping the bulk of this first order over the coming months to enable CATS LUHAI to manufacture the specific EVI solutions needed in China. A province-by-province rollout is scheduled to take place across the country over the next four to five years. Said Gord Westwater, President and CEO of IPICO, "While it has taken three years to get here, we have developed a deep technical and functional understanding of China's broad and complex motor vehicle RFID requirements. Just as important, we have been extremely fortunate to have found an exceptional JV partner committed to adopting IPICO's technology as its own long term EVI and traffic control solution." ABOUT IPICO Inc.: IPICO Inc. is an RFID solution supplier with operations in Canada, USA, South Africa, Europe, Asia and Australia. IPICO produces smart labels and tags based on the IP-X communication protocol. IPICO's low interference readers are designed to meet regulatory requirements in many major markets, and allow for multi-reader rollout in close proximity. IPICO's low cost RFID products excel at long read range, fast multi-read anti-collision and high thru-beam read-speeds of dynamic tag populations. These products are used to optimize the management of items, people, animals and processes within the logistic supply chain and other value chains. For further information, go to [ www.ipico.com ]. This news release contains certain forward-looking statements pertaining to future anticipated projected plans, performance and developments, as well as other statements relating to future operations and results, including, without limitation, statements as to sales forecasts and required minimum future revenues. Any statements in this news release that are not statements of historical fact may be considered to be forward-looking statements. Written words such as "may", "will", "expect", "believe", "anticipate", "estimate", "intends", "goal", "objective", "seek", "attempt", "suggest" or variations of these or similar words, identify forward-looking statements. These statements by their nature are estimates of future results only. Actual results could differ materially from those contained in the forward-looking statements and are based on current expectations that involve substantial risks and uncertainties, including but not limited to the failure to meet market growth, order volume, delivery commitment or minimum revenue expectations, political intervention, and those other risks and uncertainties detailed from time to time in IPICO's periodic reports filed on SEDAR ([ www.sedar.com ]). THE TSX VENTURE EXCHANGE DOES NOT ACCEPT RESPONSIBILITY FOR THE ADEQUACY OR THE ACCURACY OF THIS RELEASE. %SEDAR: 00023515E 

For further information: Gordon Westwater, President & CEO, IPICO Inc., Tel: (905) 631-6310, E: [ gordon.westwater@ipico.com ]; Jiann Hsieh, Vice President, IPICO North Asia, Tel. +86-13585856108, E: [ jiann.hsieh@ipico.com ]