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Napster Sold for $207 Million to Infinite Reality, Which Wants to Launch the Music Streamer Into 3D Virtual Concerts, Ecommerce and More


Published on 2025-03-25 11:44:16 - Variety
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  • Digital music OG Napster is now owned by immersive technology company Infinite Reality, which announced a deal to acquire the music streamer for $207 million. Infinite Reality plans to expand Napster beyond just a basic music streaming service,

Napster, the pioneering music streaming service, has been acquired by Infinite Reality for $207 million. Infinite Reality, a company focused on immersive experiences, plans to transform Napster into a platform that not only streams music but also hosts 3D virtual concerts, offers e-commerce, and provides other interactive features. This acquisition aims to leverage Napster's established brand and user base to expand into new digital entertainment avenues, enhancing user engagement through virtual reality and advanced technology. The deal reflects a broader trend of integrating traditional media with cutting-edge tech to create more dynamic and immersive user experiences.

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[ https://www.msn.com/en-us/entertainment/music/napster-sold-for-207-million-to-infinite-reality-which-wants-to-launch-the-music-streamer-into-3d-virtual-concerts-ecommerce-and-more/ar-AA1BDhI3 ]