Four media giants are poised to scramble for billions in NBA ad dollars as the league moves to NBC and Amazon next season
The NBA's media rights are set to become a lucrative battleground as the league's current deal with Warner Bros. Discovery (WBD) expires after the 2024-25 season. Four major media companies—Disney (ESPN/ABC), NBCUniversal, Amazon, and WBD—are poised to compete for the rights, with the NBA potentially securing a deal worth up to $75 billion over 11 years. This shift is driven by the NBA's increasing popularity and the growing demand for live sports content, which is seen as a valuable asset for attracting advertising dollars. The competition is expected to be fierce, with each company looking to leverage NBA games to bolster their streaming services and traditional TV offerings. The outcome of these negotiations will significantly impact the media landscape, potentially reshaping how fans consume NBA content and how advertisers reach their audiences.
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