Sony has partnered with Honda on the Afeela 1, a new EV expected to go into production for the 2026 model year.
The article from Forbes, published on January 9, 2025, discusses the Sony-Honda collaboration on the Afeela electric vehicle (EV). The partnership, which was first announced in 2022, has now set a production timeline and pricing for their innovative EV. The Afeela, showcased at CES 2025, features advanced technology including Level 3 autonomous driving capabilities, a suite of entertainment options, and a unique design. Production is slated to begin in mid-2026, with the first vehicles expected to hit the market by late 2026. Pricing details reveal that the base model will start at around $45,000, positioning it competitively within the premium EV market. The collaboration aims to blend Sony's expertise in electronics and entertainment with Honda's automotive manufacturing prowess to create a vehicle that not only drives but also provides an immersive user experience.