This scene exemplified how Gen Z's shopping habits were inextricably linked to social media platforms, creating a new paradigm in consumer behaviour.
The article from MSN discusses how social media platforms are significantly influencing the shopping habits of Generation Z in Malaysia. It highlights that platforms like Instagram, TikTok, and others are not just social networking sites but have evolved into powerful e-commerce tools. Gen Z Malaysians are increasingly using these platforms for product discovery, influenced by trends, influencers, and peer recommendations. The article points out that this generation values authenticity, sustainability, and personalized experiences, which social media can deliver through targeted ads and influencer marketing. Moreover, the integration of shopping features directly within these apps has made the transition from browsing to buying seamless, reshaping the traditional shopping cart into a more dynamic, interactive, and immediate experience. This shift has also led to a rise in social commerce, where the line between social interaction and commercial activity blurs, making shopping a social experience.
Science & Technology 
